News and Analysis
Street Fight Daily: Voice Assistant Sales to Skyrocket, Alibaba Local Commerce App Raises $1.1 Billion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 25 Million More Voice Assistants Coming This Year; Google, Amazon Dominate… Alibaba’s Local Commerce Platform, Koubei, Raises $1.1 Billion… Crate and Barrel COO Talks Bucking Brick-and-Mortar Trends…
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Street Fight Daily: 04.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
For AOL to have real success with Patch, the company will need to employ the model of companies that probably want Patch to fail. (Forbes)…
“The problem with local is that everything is local,” writes CityVoter’s Josh Walker. “An agency should be able to talk intelligently about the combination of these approaches and be comfortable working with multiple vendors to reach the audience in the geography a client needs to activate.” (Business Insider)…
In the midst of a busy month of expansion, LivingSocial has announced its expansion into nine new U.S. markets. (Daily Deal Media)…
Facebook’s Deal
The single-best deal, assertion, investment or other strategy of the week.
Who: Facebook
What for: Giving the deals business a shot.
“While many Deals on Facebook offer discounts, it’s more important to us that you find interesting experiences around you to do with friends. We’ve worked with partners and local businesses to help deliver the best social activities in your area. And once you’ve found a deal you like, having the deal on Facebook makes it easy to share, buy and plan with your friends.
” —Emily White, Facebook
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Choosing a Data Partner for Local: What to Ask
Jeff Wood is a guest author. To submit a guest post, go here.
With all of the talk about data in our industry, I’m surprised that so few of the people I talk to in the Local space have a true data strategy — one that gives them real control over their own data and, most importantly, access to this data for decision-making.
It’s the nature of Local that a publisher loses the scale of large network buys. However, you gain the value of a centralized audience. With granular data, a site focused on the hyperlocal market can quickly understand the value of small pockets of inventory, and make educated decisions around how to package and allocate that inventory for sale across appropriate channels.
It’s amazing how many people simply don’t know who owns the data collected on their sites.
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Street Fight Daily: 04.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Guardian News & Media is ending Guardian Local, a project it launched in 2010 to try and figure out the future of local journalism. “Unfortunately, while the blogs have found engaged local readerships and had good editorial impact, the project is not sustainable in its present form,” writes the publisher’s digital engagement head Meg Pickard. (PaidContent)…
Though two years old, the Daily Deal market is now worth billions and specialty layers are forming to slice apart that value. Jim Moran offers “The Daily Deal Stack” a visual representation of the different segments forming within the market. (Yipit Blog)…
Sparkfly, a provider of promotion redemption and tracking technology has raised $2.5 million in funding for SparkQuest, its patented mobile engagement platform that connects consumers deal redemption with merchants at the point of sale. (Daily Deal Media)…
The Batavian’s Owens: Start Selling Ads the Day You Launch
The veteran newsman says hyperlocal networks like Patch are at “a disadvantage” when it comes to selling local ads, because there is “a certain barrier of trust that must be overcome” in order to get local businesses on board as advertisers. He also weighs in on the long-term viability of advertising as a business model for local online content.
Phoenix Restaurateur Prefers Social Media Over Coupons
Chef Justin Beckett is one the proprietors behind Beckett’s Table, a go-to restaurant for foodies in Phoenix, Arizona. Since the restaurant opened last year, Beckett has developed a community on Twitter and encouraged check-ins on Foursquare by seeking out diners and introducing himself personally...
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