Street Fight Daily: 04.27.11 | Street Fight

Street Fight Daily: 04.27.11

Street Fight Daily: 04.27.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Consumer-reviews website Yelp is declining to seek another round of financing and instead has its sights set on going public, the start-up’s chief executive officer, Jeremy Stoppelman, said in an interview. (WSJ)

Facebook Deals isn’t a Groupon-killer, writes Yipit co-founder Vinicius Vacanti. That’s because, among other reasons, Facebook doesn’t have a sales force and small businesses won’t self-serve. (Yipit Blog)

Parsing the data on daily deals customers, Nielsen found that visitors to Groupon and Living Social are nearly two-thirds female and that they are more likely than the average U.S. Internet user to be affluent. (NielsenWire)

ChoozOn allows individuals to create their own “personal deal networks” in which users pick the brands and stores that they like the best in order to receive tailored offers. That means a guy interested in skiing and hunting will no longer get deals for local nail parlors and salons. (GeekWire)

Whether Facebook’s new Deals service becomes a “Groupon killer” remains to be seen, but the company has two major weapons in its arsenal: Deals playing directly into the power of the site’s social graph, and the integration of Facebook Credits. (GigaOm)

Localmind, the iPhone app that lets users engage in Q&A based on their location and Foursquare check-ins, has announced the availability of an API that gives developers access to Localmind’s Q&A platform, letting them search for conversations according to user or location. (ReadWriteWeb)

A new smartphone user study commissioned by Google finds that the devices are powerful and popular tools for people looking to search locally, act quickly and improve their shopping experience. (GigaOm)

Local news network Examiner.com was one of the launch partners for the Send button rolled out Monday by Facebook, with the new feature enabling one-click sharing of Examiner.com content with all of a user’s Facebook friends. (Social Times)

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