A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Guardian News & Media is ending Guardian Local, a project it launched in 2010 to try and figure out the future of local journalism. “Unfortunately, while the blogs have found engaged local readerships and had good editorial impact, the project is not sustainable in its present form,” writes the publisher’s digital engagement head Meg Pickard. (PaidContent)
Though two years old, the Daily Deal market is now worth billions and specialty layers are forming to slice apart that value. Jim Moran offers “The Daily Deal Stack” a visual representation of the different segments forming within the market. (Yipit Blog)
Sparkfly, a provider of promotion redemption and tracking technology has raised $2.5 million in funding for SparkQuest, its patented mobile engagement platform that connects consumers deal redemption with merchants at the point of sale. (Daily Deal Media)
Eric Friedman, Foursquare’s director of business development, talks about how businesses can get started on Foursquare and the various marketing options they have available to them. (Mashable)
A new survey found that 77% of smartphone users said that they don’t want to share their location with app owners and developers. Beyond that, 85% of respondents said that they were uncomfortable with advertiser tracking. (ReadWriteWeb)
“It seems obvious that the current economics of online media preclude an advertising-supported business model for hyperlocal sites,” writes Tom Foremski. “Patch, and other hyperlocal entrants, will therefore have to develop multi-tiered business models.” (Silicon Valley Watcher)
MarketSharing has raised $1 million to build out its daily deals marketplace focused exclusively on helping local businesses sell discounted products and services to other businesses. (TechCrunch)