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Street Fight Daily: 08.11.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon is spending considerable money to acquire subscribers, but those subscribers are buying less Groupons. Groupon is also spending considerable money to acquire merchants but are making less revenue per merchant. That’s not good. (Yipit Blog)…
According to a new survey, it’s not location-relevant advertising that is most valued by mobile consumers; it’s mobile ads that are personalized to a users’ tastes. (Paid Content)…
Patch Pitch: 855-Town Gorilla Doles Out Daily Deals
Patch certainly reports the news, but it also seems that often Patch is the news. This is one of those weeks. And not simply because one of their interns recently saved a pedestrian, and covered it. The hyperlocal news destination that AOL’s betting a bunch on (closing in on $200 million invested thus far) announced last week that it had crossed a milestone of one million articles published. It’s also rolling out a shiny new daily deals product in over 800 of its communities…
Street Fight Daily: 08.10.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
SinglePlatform has raised another $3.25 million to launch new products. “If you want to monetize local, you will need to go through SinglePlatform one day, because they’ll own the best, trusted relationship with the merchant,” a confident venture capitalist says. (Business Insider)…
One year after the launch of TBD, the local news project barely exists. Journal Register’s Steve Buttry quietly lifts a glass to his TBD colleagues and shares some lessons for other digital pioneers from his TBD experience. (SteveButtry.com)…
Case Study: Daily Deal Pitches Overwhelm SF Restaurateur
If daily deals haven’t already reached a tipping point, then San Francisco restaurateur Joe Hargrave believes that day is coming soon. The Tacolicious owner gets between four and nine pitches from daily deal salespeople each month. He struggles to understand why businesses would want to target potential customers who are only after a good deal…
Street Fight Daily: 08.09.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Bloomspot has secured $40 million in new funding. The company focuses on offers from high-quality merchants looking to connect with their best customers and deepen loyalty. The offers they serve are highly tailored for specific interests and demographics. (TechCrunch)…
In its quarterly earnings report, AOL said that Patch has added 44 towns to end Q2 in 846 towns and is on track to have about a 1,000 coverage areas by year’s end. (PaidContent)…
Hyperlocals: ‘Use Facebook Like the Rest of the Planet’
Facebook, with its semi-walled set-up, is where it’s at for indie hyperlocal publishers like the Valley Independent Sentinel.
We’re in a market with two of the three largest newspapers in Connecticut. The two dailies are in no way ignoring the Web. It’s their top priority, from what they keep saying. Yet we have more followers on Facebook then one of the big fellas — and we’re not too far off from the other heavy hitter.
So here are a few Facebook tips that can help independent publishers rack up the “likes”:
LocalVox Launches White-Label Local Marketing Tool
LocalVox, the local marketing platform built by hyperlocal publisher Nearsay, has launched a white-label advertorial publishing tool. The widget will allow larger hyperlocals and vertical niche publishers with existing sales and marketing teams to host and syndicate advertorial content from their clients across the LocalVox publishing network — and will help them push that content to social media outlets…
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