News and Analysis
How to Influence Customers Through Online Reviews
As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.
Nexstar Is Big in Local TV — And Now It’s Aiming to Grow Its Digital News Sites
The emphasis of the local coverage on the company’s stations is often on crime and crashes — and that practice carries over to most of the digital sites. The net result is that Nexstar’s image can be distorted by commodity-level content that undercuts its strategy.
Street Fight Daily: Yelp Stock Plummets as Rivals Accumulate, Snap Stares Down First Earnings Report
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Getting Eviscerated After Toning Down Expectations for 2017… Snap’s First Earnings Report: Will User Growth Be More Twitter or Facebook?… Walmart’s Jet Opens the ‘Grocery Store of the Future’ in NYC…
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Street Fight Daily: 11.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
SCVNGR is Building Local Mobile Payments Groundswell With LevelUp (ReadWriteWeb)…
Study: 56% of People Still Dig Daily Deals (ReadWriteWeb)…
LocalUncle Says ‘Screw Google’ — Ask Humans Instead (TheNextWeb)…
Why Hyperlocal Marketing Will Best Gamification
Hyperlocal marketing strategy and gamification both strive to accomplish the same purposes: attract new customers and drive increased customer-visit frequency. And yet one of these won’t be fueling marketing efforts just a couple years from now. In my mind, it’s hyperlocal that wins, while gamification, as defined and promoted today, disappears.
Patch, Others Seek Holiday Cheer Updating Tried and True Guides, Deals
Holidays are a sparkling time to test out the effectiveness of one’s local penetration. And it seems Patch is going all in. I asked Mark Josephson, SVP of revenue, to talk about what Patch is pitching for the holiday (among other obvious questions). Turns out the network of local sites has a Ye Olde Fashioned Gift Guide of its own…
Street Fight Daily: 11.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Gilt Groupe Is Talking IPO (GigaOm)…
Fondu Is Foursquare For Foodies (TechCrunch)…
Location-Based Revenues in Europe Will Double by 2016 (GoMo News)…
Case Study: Park District Picks Patch and Sees 25% Growth
At the Downers Grove Park District in Downers Grove, Illinois, (pop. 48,724) Brandi Beckley decides which channels to use to draw residents to events. She has relied heavily on hyperlocal sites like Patch, TribLocal, and MySuburbanLife because of the targeted audiences that these publications provide…
Big Picture Stories Make Hyperlocals More Valuable
Hyperlocals do a great job at finding and generating news. But are enough of them putting government performance to the test? Given the amount of data available to measure performance, these stories should be resonating louder and more insistently than ever in this deep, stubborn recession…
Street Fight Daily: 11.22.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups... 102,000 Cupcakes! Small Bakery Burned by Groupon (MSNBC)…
Knight-Backed Local News Site ‘Brooklyn Bureau’ Launches (PaidContent)…
Google backtracks a bit on charging for its Maps API (Nieman Lab)…
DNAinfo Expands — As Does NYC’s Rep as Hyperlocal Incubator
With its expansion, DNAinfo joins a new class of hyperlocal companies — led by tech startups like Foursquare — that were spawned in New York City and now are in the process of scaling their products into other markets. New York (and Manhattan in particular) has become a hotbed of hyperlocal activity in recent years…
History’s 3 Hints for the Future of Daily Deals
The CEO of Tippr thinks Groupon’s success will legitimize the daily industry, encourage other players to stay in the game, and open an opportunity for a top deal commerce technology provider to take the market lead…
Aggregation and Attribution: Giving Credit Where Credit Is Due
Threats by large media companies over aggregation of their content and this month’s highly profiled spat at the Poynter Institute over attribution highlight the perils that publishers face when they rely on third party content.
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