Living Social Releases Q3 Purchase Trends: Magazines Up, Burgers Down
Missing summer? Livingsocial has released its Q3 Members Must-Have Study, revealing a few interesting trends in group-buying over the summer months. The daily deal giant has changed up the format of its trends report, favoring percent changed over total numbers of deals sold as showed in the Q2 report.
One of the categories that showed the most improvement during the summer was magazine subscriptions sold, improving by 236% since the spring. Winners also included vacation-oriented deals like Segway tours (up 13%) and museum tickets (up 11%) as well go-kart and car racing vouchers, which increased by 22% and 15% respectively.
Americans continued to eat in the summer, with brunch, bagel, and donut deals all showing an increase. A surprise loser during the summer months was the burger vouchers category, which took a 25% dip from Q2.
Check out the infographic below: