News and Analysis
Disney’s Deep Dive on Personality Research, and Its Potential Implications for Brand Marketers
A division of The Walt Disney Company has been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos spoke to us about how consumer personality can be understood and how the information can be used to tailor ads more precisely.
Street Fight Daily: Walmart Leverages Brick-and-Mortar to Win Online, Local Search Ranking Factors Rundown
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Discount Some Online Orders When Picked Up At the Store… Just Released: 2017 Local Searching Ranking Factors Survey Results… Uber’s Head of Communications, Rachel Whetstone, is Leaving…
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Street Fight Daily: 11.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
SCVNGR is Building Local Mobile Payments Groundswell With LevelUp (ReadWriteWeb)…
Study: 56% of People Still Dig Daily Deals (ReadWriteWeb)…
LocalUncle Says ‘Screw Google’ — Ask Humans Instead (TheNextWeb)…
Why Hyperlocal Marketing Will Best Gamification
Hyperlocal marketing strategy and gamification both strive to accomplish the same purposes: attract new customers and drive increased customer-visit frequency. And yet one of these won’t be fueling marketing efforts just a couple years from now. In my mind, it’s hyperlocal that wins, while gamification, as defined and promoted today, disappears.
Patch, Others Seek Holiday Cheer Updating Tried and True Guides, Deals
Holidays are a sparkling time to test out the effectiveness of one’s local penetration. And it seems Patch is going all in. I asked Mark Josephson, SVP of revenue, to talk about what Patch is pitching for the holiday (among other obvious questions). Turns out the network of local sites has a Ye Olde Fashioned Gift Guide of its own…
Street Fight Daily: 11.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Gilt Groupe Is Talking IPO (GigaOm)…
Fondu Is Foursquare For Foodies (TechCrunch)…
Location-Based Revenues in Europe Will Double by 2016 (GoMo News)…
Case Study: Park District Picks Patch and Sees 25% Growth
At the Downers Grove Park District in Downers Grove, Illinois, (pop. 48,724) Brandi Beckley decides which channels to use to draw residents to events. She has relied heavily on hyperlocal sites like Patch, TribLocal, and MySuburbanLife because of the targeted audiences that these publications provide…
Big Picture Stories Make Hyperlocals More Valuable
Hyperlocals do a great job at finding and generating news. But are enough of them putting government performance to the test? Given the amount of data available to measure performance, these stories should be resonating louder and more insistently than ever in this deep, stubborn recession…
Street Fight Daily: 11.22.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups... 102,000 Cupcakes! Small Bakery Burned by Groupon (MSNBC)…
Knight-Backed Local News Site ‘Brooklyn Bureau’ Launches (PaidContent)…
Google backtracks a bit on charging for its Maps API (Nieman Lab)…
DNAinfo Expands — As Does NYC’s Rep as Hyperlocal Incubator
With its expansion, DNAinfo joins a new class of hyperlocal companies — led by tech startups like Foursquare — that were spawned in New York City and now are in the process of scaling their products into other markets. New York (and Manhattan in particular) has become a hotbed of hyperlocal activity in recent years…
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Why TV Remains the Heartbeat of Local Connection