News and Analysis
Street Fight Daily: Facebook Will Train Local Journalists, Alphabet Records ‘Stunning’ Earnings
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Will Start Training Local Journalists and Newsrooms… Alphabet Made a Lot of Money on Google Advertising Despite Recent Controversy… Amazon’s Echo Look Could Snoop a Lot More Than Your Clothes…
Comcast Rolling Out a New Local Ad Service
For local businesses looking for advertising, there’ll be a new kid in town to help this summer. Better still, ad buyers will get the help for free. The service, called Stratasphere, is a new offering from Comcast-owned Strata, which already has three decades in the business of connecting ad sellers with ad buyers.
Latest Posts
Street Fight Daily: 12.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
TaskRabbit Picks Up $17.8M — And a Vote of Confidence for the Do-It-For-Me Economy (Betabeat)…
How Fast Is Local Ad Market Growing? Depends How You Define ‘Local’ (PaidContent)…
Digital Giants Closing in on Local Media (Reflections of a Newsosaur)…
The Great Indoors: The Future of Indoor Location & Advertising
The “shopping experience” is something retailers have been perfecting for decades. Product placement and drive aisle concepts are designed to entice consumers and draw them to the best deals that will keep them coming back. But, what if we could take these concepts a step further with location-based marketing?
PlaceIQ Announces 4.2 Million in Funding
PlaceIQ, the hyperlocal data company that builds audience profiles for 100-meter tiles across major metropolitan centers, has raised $4.2 million dollars in series A funding. The Boulder-based company will also be relocating to New York, in order to be closer to “customers, partners, and the general ecosystem”…
Case Study: CKE’s Own Check-In App Lends Accountability and Control
How does a restaurant group with 3,000 locations spread across 43 states manage a robust location-based rewards program without sacrificing functionality or flexibility? For Brad Rosenberg, manager of digital strategy and marketing for CKE Restaurants — which owns the Carl’s Jr. and Hardee’s fast-food chains — the answer was to build a mobile app that could work across multiple point-of-sale systems and still provide the accountability that individual franchise owners require…
Street Fight Daily: 12.13.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gowalla Went For $3M In Facebook Shares, And Many Investors Were Cool With That (TechCrunch)…
When It Comes to Mobile Devices, Focus Will Be on Location, Location, Location (Washington Post)…
Guardian’s n0tice Will Pay Citizen Moderators (ReadWriteWeb)…
What Works in One Local Market Won’t Necessarily Work in Another
I’ve learned, sometimes through epic failures, what works in Tracy (a suburb of Sacramento, Calif.) won’t work in Tampa. However, I’ve also learned, through epic victories, that when you harness the power of 200+ communities for a common goal great things can happen. Here are a few bits of wisdom I’ve picked up along the way.
Street Fight Daily: 12.12.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Patch Gets a Little Less Hyperlocal (Ad Age)…
The Gowalla-Facebook Deal Didn’t ‘Screw Over’ Gowalla’s Investors (Business Insider)…
How Can Local Businesses Structure More Effective Daily Deals? (TechCrunch)…
The Capitulation of a Social-Mobile High-Flyer
Two years ago it would have been hard to imagine Gowalla selling for anything less than a pretty penny. But a couple things have happened since then to devalue mobile apps. First, the location-based gamification juggernaut has not developed as quickly as some had predicted. Second, the competition for mindshare on handsets has magnified as many more eye-popping apps vie for attention. It’s a real street fight out there in the land of mobile apps and we will likely see more casualties, even among worthy players like Gowalla.
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