News and Analysis
30A Takes Its Local Media Success Story 5,637 Miles to Moscow
Eight-year-old 30A is one of the top revenue producers among Internet news pure-plays – hitting $2.2 million last year and projected to reach $3 million in 2017. It attains numbers that elude some daily newspapers because its revenue streams include everything from a radio station to events to retail shops, as CEO Mike Ragsdale explains in this Q & A.
Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Growth Dips as Competitive Pressure Mounts… AI Is Leaping from Hype to Reality, and Marketers Are Reaping the Benefits… Uber Board Adopts All Recommendations from Eric Holder Report…
OwnLocal Acquires Wanderful Media, Building Out Local Data
OwnLocal, an Austin-based digital marketing platform that helps local media companies convert print, radio, and television ads into high-powered digital campaigns, has acquired Wanderful Media.
Latest Posts
Advice for Patch’s New Content Chief
If Patch can create an easy way for communities to report on sports events — with minimal or no effort — and then serve up that content in a relatively readable format, the upside would be huge. Also, get rid of your middle management layer. All of it. Hyperlocal works best in conditions of hyper-autonomy, without an overseer and a style enforcer…
Street Fight Daily: 02.10.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Where Does Arianna Fit Into AOL’s New Patch Plans? (PaidContent)…
Dear Patch: I Was Hyperlocal Long Before You (Romenesko)…
Groupon Hires Paul Taaffe to Improve the Online-Coupon Site’s Public Face (Bloomberg)…
PODCAST: This Week in Location-Based Marketing — Yowza, Foursquare
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Telus’s partnership with WagJag, MomentFeed’s intensifying relationship with Foursquare, Facebook’s IPO, Yowza and CardSpring tap someone else’s money, and Foursquare’s Holger Luedorf talks about the company’s future…
Tagwhat: Creating Location-Based Stories
Foursquare gave us location-based community and merchant information and established check-in behavior among consumers. Now Tagwhat, a Colorado-based company, hopes to build on that legacy by enhancing users’ location experience with what they call a “mobile encyclopedia of where you are.”
Foursquare Brings Explore Update to Mobile
The once geo-social-pioneer-turned-local-juggernaut, has updated its Android and iPhone applications with many of the local search features launched a few weeks ago on Explore for the Web — namely, better filters and in-search photos, as well as improved recommendations through wider access to Foursquare’s dynamic dataset…
Street Fight Daily: 02.09.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Reports Quarterly Loss, But Beats Revenue Expectations (AllThingsD)…
AOL Hires Chief Content Officer for Patch (Reuters)…
‘There Are No Layoffs Planned,’ Says Patch (Romenesko)…
Street Fight Publishes First Research Report, ‘The Local Merchant’
More and more hyperlocal businesses are trying to perfect a pitch that will convince local merchants that their product is the best vehicle for getting a targeted message out to potential customers. But what are local merchants really looking for in a digital advertising platform?
J-Students Go Local: Inside NYU’s East Village Hyperlocal Site
As editor of The Local’s East Village blog, Daniel Maurer teaches his students about community reporting in the streets around their campus — letting them wet their feet online, and sometimes get picked up by the Times. The site is fully funded, but part of Maurer’s mission is also to remake the site into a viable business by bulking up restaurant coverage and other service features, setting the groundwork for ad sales, and potentially planning a neighborhood events series…
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