News and Analysis
If the Gym Fits, Reserve It — Startup Makes It Easy to Never Miss a Workout
A bloom of new companies are aggregating gyms and offering single subscriptions to all of them with one “membership.” FitReserve saw the simplicity and convenience in such a program back in 2015 when three co-founders launched to fill what CEO and co-founder Megan Smyth calls a void in the market.
Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…
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Using LBS to Find Jobs and Workers
The unemployment rate is dropping — a little. At 8.6%, there are still a lot of people out of work. Meanwhile, employers are still hiring. If leveraged properly, location-based services can offer the extra boost that helps job seekers and employers make a connection and find the right fit.
Street Fight Daily: 01.03.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Armstrong Touts Patch Growth in Year-End Company Memo (Capital New York)…
Uninsured Turn to Daily Deal Sites for Health Care (Associated Press)…
Real Estate Agents Look Beyond the Check-in (Inman)…
How Groupon Will Expand in 2012
As Groupon matures, its path will doubtless expand beyond its core product. Perhaps that’s why I have such a hard time keeping a straight face when people say that Groupon’s model for daily deals is fundamentally broken. It’s not. If anything, their second act has the potential to be even bigger than their first…
Street Fight Daily: 01.02.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Ex-AOL Salesman: Here’s How To Save Patch (Business Insider)…
Foursquare’s Claim to Fame, the Check-in, Could Become Its Downfall (VentureBeat)…
SEC Pressed Groupon on Accounting (New York Times)…
Street Fight’s 10 Most Popular Stories of 2011
From Patch antics to Gannett’s Deal Chicken to a Flipboard hyperlocal how-to, here’s a look back at some of the Street Fight stories that really touched a nerve (at least as far as pageviews go) during our 8 1/2-month run. Hope you all have a happy new year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2012!
Street Fight Staff and Friends Predict 2012’s Top Stories
Earlier this week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight’s writers and editors — as well as a few friends who regularly cover hyperlocal media— to submit their own prognostications…
Hyperlocal in 2012: More Consolidation and Scale, Less ‘Free’
What it comes down to is that hyperlocal companies like Foursquare and Groupon, despite their “hyperlocal” raison d’etre, need scale to bring an effective proposition to merchants and big brands. Scale helps, even if that just means a larger audience within a metro area or even a single neighborhood…
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Beyond Likes: Win Hearts with Emotional Marketing