News and Analysis
#SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally
Brick-and-mortar stores are not the only companies that stand to gain from local strategies: brands without their own physical stores and business-facing enterprises, too, must go local to reach their market potential.
#SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry
At Street Fight Summit Wednesday in Brooklyn, Street Fight’s Laura Rich sat down with Foursquare’s Jeff Glueck to discuss how the company has leveraged its location data to catapult growth and become one of the world’s premiere location intelligence companies.
Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…
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Local Marketing Shifts From Ads to Interactions to Requests
There’s a huge opportunity to aggregate potential leads across these siloed services in real time, and notify or proxy respond on behalf of local businesses so they can service leads immediately. In this online new paradigm, small business no longer needs to wait for their customers, they cherry-pick on demand…
Digital First Taps Nimble Commerce to Power National eCommerce
Digital First Media, which oversees the Denver-based MediaNews as well as the New York-based Journal Register Company, has inked a deal with Nimble Commerce to power an ecommerce initiative across the company’s 150 plus local sites. The deal will replace the media group’s largely fragmented ecommerce efforts with a single platform capable of launching daily deal and flash sales campaigns seamlessly across its media properties…
Study: Tablet Search Becoming Vital to Local Business
The 2012 Local Search Usage Study, a combined effort from from comScore, 15miles, and Localeze, found that “86% of tablet users made a purchase from their most recent tablet-based local search.” That is an impressively high number, especially combined with the fact that 64% of tablet users conduct searches on a weekly basis…
Street Fight Daily: 02.29.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Dennis Crowley: Every Map Should Have Foursquare Dots on It (Mashable)…
Hyperlocal News Sites Stay Away From Election Endorsements (OJR)…
Groupon Acquires Travel Search Company Uptake (AllThingsD)…
Seamless Rolls Out iPad App, Offers Glimpse into New Strategy
Delivery and takeout service Seamless is rolling out its first iPad app this morning, rounding off an eight-month rebranding process after food-service giant Aramark sold its majority stake in the company to Spectrum Equity Investors for $50 million in June. The application is a debut of sorts for Seamless’ revamped strategy, which aims to position the service farther up the purchase funnel…
What If Rupert Murdoch Tried to Out-Patch Patch
What if News Corporation decided to create its own version of Patch. Could the company that brings you Fox News also deliver the news from your block? And could it do the job better — and more profitably — than Patch has?
Street Fight Daily: 02.28.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Reports Mobile App Growth, International Expansion Plans (Mashable)…
How This Month’s Google Search Changes Affect Local Businesses (ReadWriteWeb)…
Will an App for Broadcasting Our Future Locations Really Work? (Shiny Shiny)…
Do Consumers Really Want to Passively Share Their Location?
New location-sharing app Glassmap wants to transform how we view and utilize location — in a way that will likely raise privacy questions among consumers. One step beyond Foursquare’s “check-in,” the app allows users to passively broadcast their location to friends all the time…
AP’s Meltwater Suit Illustrates Risks for Hyperlocal Aggregators
A new lawsuit filed by the Associated Press is a chilling reminder that hyperlocal publishers need to use discretion if they aggregate content created by other sites and publishers. When in doubt, hyperlocals should check with their counsel before using content of others…
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