News and Analysis
Street Fight Daily: Uber CEO Resigns, Instagram Stories’ Rapid Growth Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Founder Travis Kalanick Resigns as CEO… Instagram Stories Is Still Growing Quickly And Now Has 250 Million Users… DMA Report Finds Programmatic and Mobile Payments Leading Tech Adopted by Marketers…
#SFSNYC: Research Roundtable Shows Nuance of Defining Local and Mobile Effectiveness
Last week’s Street Fight Summit showcased a variety of research on local marketing. Analysts showed evidence of mobile’s impact and improving its performance, and reinforced that companies selling marketing tech and services must address ROI and attribution.
Insticator Uses Trivia to Make a Serious Case for Ad Revenue
Insticator says its quizzes and polls generate 15 billion ad impressions each month, increase average website revenue by 160% a month and heighten average user engagement by 44%. We reached out to Kiersten Toye, who is in charge of the marketing team that works with client publishers at the company.
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Brady: If Print Is 85% of Your Revenue, You’re Terrible at Selling Digital
Six months ago, online news guru Jim Brady (formerly of TBD and washingtonpost.com) took over as editor-in-chief at Digital First Media with the mandate of focusing the newsrooms of the company’s papers on a, well, “digital first” model. Street Fight recently caught up with Brady, to talk about what it takes to win hearts and minds of veteran journalists, and why the business side comes first…
Three Years After Its Launch, Foursquare Works to Become a Business
Three years ago this morning, Foursquare launched what one pundit called its “where-am-I-now app” at SXSW – the name did not stick. Since its launch, the location-based service has attracted over 20 million users and upwards of 750,000 merchants, has outflanked a company worth $94 billion in the location space, and crushed a competitor that was sold to said company for its parts…
DataSphere Lands $8 Million in Additional Funding
DataSphere Technologies has raised $8 million in investor financing to continue growing its business, which creates and maintains community websites for TV stations owned by Gannett, Meredith, and other major “legacy” media companies. The company’s 1,900 community and neighborhood sites now reach 50 million unique visitors monthly…
6 Mobile Payments Platforms for Merchants
Only 4% of merchants currently accept mobile payments, according to a study by Javelin Strategy & Research, however 20% say they intend to adopt this technology within the next 12 months. Given that mobile payments are still in their infancy, and the landscape is still wide open, several players are vying for market dominance. It’s hard to say yet whether one will be a clear winner, or, as with cell phones and credit cards themselves, there will be a handful of leading options.
Street Fight Daily: Tending to Patch, Fondu Redesign, Hyperlocal Panel at SXSW
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
The Constant Gardener: My 2 Years Tending AOL’s Hyperlocal Experiment (CJR)…
Shoppers Prefer Using Mobile Web Over Retail Apps (Mashable)…
Solving the Problem of Mobile Location: More Consumer Education than Technology (Screenwerk)…
CityMaps Releases Mobile App, Wants to Be Kayak for Places Info
After spending three months in a web-only beta, social mapping service CityMaps is making its move to mobile. The New York-based company has released its first mobile app on iOS this morning and has announced its expansion to San Francisco and Austin. The service is essentially a Kayak for local information, aggregating local signals from sites like Yelp, Twitter, and Foursquare as well as commerce companies like OpenTable, Fandango, and handful of daily deal sites…
Why Isn’t Mobile Display Advertising Huge Yet?
Instead of trying to force web paradigms onto mobile, advertisers should be rushing to localize their message and take advantage of the 1-2 punch of smartphones’ portability and location…
What Every Hyperlocal Publisher Needs to Know About Non-Competes
Hyperlocals need to study their advertising agreements closely, and determine whether they can honor — or live with — the restrictions that an ad representative, agency or ad network is imposing on them. Restrictions can influence the layout of a page, and whether publishers can work with other partners for display ads on their pages…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature