News and Analysis
Screenverse President Assesses the RMN, DOOH, Programmatic Landscape
Adam Malone, co-Founder and President of Screenverse, predicts that retailers will all want to own and operate their own ad networks. Outside of the top 5-8 retailers, however, the vast majority of retailers would be best served teaming up and supporting third-party networks. This scenario may not become a reality in 2025, but Malone says […]
The Last 2025 Predictions Article You Need to Read
Admit it… We’re all getting a little tired of seeing the “Greatest Hits & Stats of 2024” and the “Predictions for 2025” articles that are proliferating throughout the media. And, most of us are now scrolling and scanning rather than spending massive amounts of time reading and ruminating. So here, in snackable form, is the […]
Beyond Burgers & Fries: 10 Fast Food Trends for 2025
Fast food and fast casual dining are massive categories within the MULO (multi-location) ecosystem. Although they are related, fast casual dining usually entails sit-down service and more menu options, whereas fast food usually entails a smaller list of choices and different ambiance. Options for hamburgers, pizza, wings, tacos, and other “grab and go” foods exist […]
Commentary
8 Essentials for a Modern Store Locator Experience
Whether you call it a store locator, dealer finder, location finder, or service locator, creating a modernized, convenient, and relevant experience is essential to support your customer seamlessly throughout their online experience.
Why You Should Add CTV Advertising to Your Local Channel Portfolio
As a marketer, it’s essential to advertise in the places where your customers spend their time. Increasingly, that place is CTV.
The Rise of UGC in Connected TV
User-generated content (UGC) is full of opportunities to foster authenticity and awareness to reach younger audiences, many of which watch CTV as opposed to linear TV.
Latest Posts
New Partnership Promises Boost to Retail Media Networks
Just when we thought it was safe for the ad-tech industry to rest on its analytics and measuring prowess two decades into the 21st century, it turns out new levels of sophistication are being reached by retail media networks. Take the measurement of foot traffic into physical spaces such as retail, hospitality, and real estate. […]
Emodo Study – More Publishers Explore Incremental Revenue Streams
With third-party cookies on their way out, has audience attention surpassed identity as the top concern for publishers? According to a new report by Emodo, Ericsson’s mobile ad tech business, the answer is a resounding yes. Polling top decision-makers in publishing from across the U.S. and the U.K., Emodo’s research arm, Emodo Institute, found that […]
Holiday Cheer: 7 Predictions for MULO Retailers
Although we’re still sporting flip-flops and lounging on the beach, the winter holidays will soon be upon us. Multi-location (MULO) retailers have already bought their merchandise for their physical and digital shelves, and agencies have pitched and sold ad campaigns. So, we’re skipping back-to-school shopping, Halloween trends, and Thanksgiving meal specials and heading into the […]
In the Age of AI, 3 Must-Have Skills for Digital Marketers
Everything changed in November 2022. That’s when OpenAI’s ChatGPT launched to the public, and having a clear understanding of how to harness generative AI instantly became a requirement for digital marketers around the globe. In the eight months since generative AI went mainstream, the field of digital marketing has undergone a metamorphosis. Marketers today find […]
BOOM: Hear This! An Interview with Dean Pappous, President of HearingLife
We are probably all familiar with MULO (multi-location) eyewear businesses like LensCrafters (900+ locations), Sunglass Hut (1,500 U.S. stores), and Warby Parker (200 locations and a booming online business). But people like Dean Pappous, believe our ears are every bit as critical as our eyes, especially as we age. Hearing loss doesn’t just impact older […]
Innovid Launches Cookieless Solution to Increase Conversion Rate Accuracy
As marketers prepare for the loss of third-party cookies, digital advertising vendors are rolling out alternative solutions at a faster clip. The latest product release comes from Innovid, the independent advertising and analytics platform, which just announced a new cookieless cross-device product that can match multiple devices to user interactions, with the goal of increasing […]
From Google to Social to Generative AI: The Evolution of Search Journeys
Remember when search ads were just a bunch of blue links? Believe it or not, that wasn’t that long ago – when a mention of search conjured a near-identical image in everyone’s minds. If you asked 100 people to describe their search journeys today, you might get 100 different answers. Those answers would almost certainly […]
Cost of Ad Buys Rises Ahead of ‘24 Presidential Race
Advertising wars are already heating up in the 2024 presidential race, but increasing costs for ad buys on television and social media are leading some marketing strategists to reevaluate their approach. According to a new analysis by Keen Decision Systems, a marketing insights firm, that approach — to change course, and pull back from channels […]
Fan Frenzy: The Rise of Merch in MULO Restaurants
Merchandise (merch) has long been part of the music scene. You love the band…you see the live show…you buy the music, tee shirt, and hat on the way out of the venue. But now, multi-location (MULO) brands are picking up on the beat and incorporating creative and varied branded merchandise into their offerings. Whether consumers […]
Snack Brands Lean Into Nostalgia this Back-to-School Season
The dog days of summer have arrived, and all around the country, parents are preparing kids for back-to-school in just a few short weeks. For snack and specialty food brands like General Mills, Conagra, and Nestlé, it’s go time. Despite often being overlooked during the back-to-school rush, when attention is generally focused on backpacks and […]
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