News and Analysis

News & Analysis

#SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent

by Joao-Pierre Ruth Share this  
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What brings a person nearby into a bank can be an indicator of their intent, says Jake Davidow, head of media buying at JPMorgan Chase. That’s why understanding the context of location so important to marketers.

News & Analysis

Street Fight Daily: Snap Acquires Placed, Google’s AMP Drives Content Engagement

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Acquires Placed to Measure Whether Ads Drive Brick-and-Mortar Sales… Google’s AMP Mean Visitors Spend More Time With Content… Amazon Fights Walmart for Low-Income Shoppers…

News & Analysis

#SFSNYC: Chatmeter’s CEO on Why Local Reputation Management Matters for Brands

by Joao-Pierre Ruth Share this  
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Well-known brands may have national platforms and campaigns for reaching out to customers — but none of that matters if the company does not know what customers think of their local stores. That is where Chatmeter says it can help.

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Sonar Releases Update, Positions for a Fight

by Steven Jacobs Share this  
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The default incumbent in the exploding social discovery space has released a substantial update to its iOS app in time for South by Southwest. The upgrade brings a handful of features that debuted with the launch of its Android app on Tuesday – namely, a shift in its user interface from displaying neighboring venues to nearby people on its launch screen…

News & Analysis

Court Weighs Dismissal of HuffPo Suit — Implications for Hyperlocals

by Brian Dengler Share this  
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A Federal Court in New York City is holding a hearing this afternoon to decide whether it will dismiss a lawsuit filed against the Huffington Post by unpaid writers and contributors who claim they’re entitled to a share of the proceeds from AOL’s 2011 purchase of the news site. The ruling may affect the future of hyperlocal publishers’ relationships with their contributors…

News & Analysis

Group Commerce Acquires Dealised’s European Operations

by Steven Jacobs Share this  
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Group Commerce is headed to Europe. Two days after adding CBS to its roster of clients, the white-label e-commerce company has acquired Dealised’s UK-based European operations for an undisclosed sum, giving the company a strong launching point into the European market…

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Marketers Use LBS to Promote Health Awareness — And Remedies

by Asif Khan Share this  
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With location-based services and the Internet, health information, particularly information about disease outbreaks, is now available at your fingertips. And a number of different services are using this location-specific data to inform users — and to target drugmakers’ ads…

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Local Quotables: Stangel, Biggs, Hyslop and More

by Isa Jones Share this  
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The best words about and around the hyperlocal industry. Luke Stangel thinks augmented reality development could mean huge things for hyperlocal; John Biggs blasts hot new app Highlight for sharing users’ information without permission; Kate Hyslop reinforces the importances of an online presence for local businesses; and more…

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Using Groupon for Customer Acquisition

by Stephanie Miles Share this  
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Everyone’s heard a horror story about a Groupon deal gone awry, but there’s a reason why daily deals have become so ubiquitous among small-business owners in the last three years. When done right, a targeted Groupon offer can pump up customer acquisition rates and boost immediate sales…

News & Analysis

Street Fight Daily: Highlight Updates, Groupon Crushing It, Tippr Layoffs

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Hot Location-based Networking App Highlight Gets Even More Useful (TNW)…

Chart: Groupon Is Crushing Its Closest Rival (Business Insider)…

Daily Deal Site Tippr Lays Off 25 staffers, Restructures Sales (GeekWire)…

News & Analysis

PODCAST: This Week in Location-Based Marketing — Locately, Promobomb

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at IBM’s DemandTec dive into location analytics with Locately; Amex and Facebook payments; the YELP! IPO; and Libby Tucker of Promobomb…

News & Analysis

Geoloqi’s Amber Case Wants to Simplify LBS App-making

by Isa Jones Share this  
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Case, who is known in other circles as a “cyborg anthropologist,” talked with Street Fight recently about the big issues affecting location-sharing and GPS technology, where Geoloqi fits into the LBS ecosystem, and why geolocation is all about “utility.”

News & Analysis

Can Long-Tail E-Books Give New Life to Old News?

by Tom Grubisich Share this  
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Hyperlocal news sites often publish revealing stories about what makes their communities tick or that capture the uniqueness of their character. Can those stories – which routinely disappear into archives – find new life as e-books?

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