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News & Analysis

How a Small South Texas Daily Is Building a Profitable Digital Future

by Tom Grubisich Share this  
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The family-owned paper, which serves a nine-county South Texas market of 250,000, has stepped boldly with both boots onto the digital landscape. Publisher Dan Easton tells Street Fight how digital readership and revenue keep the Advocate editorially and financially vibrant.

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Street Fight Daily: Brands Use Data to Power Email Engagement, Amazon’s Brands Catch Fire

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using Data to Power Email Engagement… Some of Amazon’s Own Brands Are Becoming Super Popular Online… How Google Could Fire Up Its Smart Home Play…

News & Analysis

SMB Index: Local Stocks Up 5.4% in May

by Shubham Datta Share this  
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The SCP SMB Index climbed 5.4% in May. The Nasdaq was up 2.6%, while the S&P 500 was up 1%, and Dow Jones was flat, gaining 0.2%. Four of the top five constituents in the index continued to experience stock price gains after April, which saw all five companies gain in value.

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Local Quotables: Stangel, Biggs, Hyslop and More

by Isa Jones Share this  
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The best words about and around the hyperlocal industry. Luke Stangel thinks augmented reality development could mean huge things for hyperlocal; John Biggs blasts hot new app Highlight for sharing users’ information without permission; Kate Hyslop reinforces the importances of an online presence for local businesses; and more…

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Using Groupon for Customer Acquisition

by Stephanie Miles Share this  
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Everyone’s heard a horror story about a Groupon deal gone awry, but there’s a reason why daily deals have become so ubiquitous among small-business owners in the last three years. When done right, a targeted Groupon offer can pump up customer acquisition rates and boost immediate sales…

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Street Fight Daily: Highlight Updates, Groupon Crushing It, Tippr Layoffs

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Hot Location-based Networking App Highlight Gets Even More Useful (TNW)…

Chart: Groupon Is Crushing Its Closest Rival (Business Insider)…

Daily Deal Site Tippr Lays Off 25 staffers, Restructures Sales (GeekWire)…

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PODCAST: This Week in Location-Based Marketing — Locately, Promobomb

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at IBM’s DemandTec dive into location analytics with Locately; Amex and Facebook payments; the YELP! IPO; and Libby Tucker of Promobomb…

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Geoloqi’s Amber Case Wants to Simplify LBS App-making

by Isa Jones Share this  
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Case, who is known in other circles as a “cyborg anthropologist,” talked with Street Fight recently about the big issues affecting location-sharing and GPS technology, where Geoloqi fits into the LBS ecosystem, and why geolocation is all about “utility.”

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Can Long-Tail E-Books Give New Life to Old News?

by Tom Grubisich Share this  
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Hyperlocal news sites often publish revealing stories about what makes their communities tick or that capture the uniqueness of their character. Can those stories – which routinely disappear into archives – find new life as e-books?

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6 Deal Platforms For Targeting Upscale Customers

by Stephanie Miles Share this  
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As businesses continue to search for ways to target the type of clientele that can afford to pay full-price for their products and services, more and more are turning toward deal platforms with “upscale” and “affluent” subscribers as a solution…

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Street Fight Daily: 03.08.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Facebook Becomes Location Backbone That Lets Apps Import Checkins From Each Other (Street Fight)…

Will Ambient Social Location Apps Be Consumer Duds? (ReadWriteWeb)…

AOL Patch Sales People Reportedly Being Fired (Business Insider)…

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2012 Election to Drive $9.8 Billion in Ads, Online Share Growing

by Noah Davis Share this  
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Campaigns, fueled in large part by Super PAC money, will spend a whopping $9.8 billion on political ads this year, according to Borrell Associates. That’s up from $7 billion in 2008. Online advertising, although still a small chunk of the business, will increase more than 615% between 2008 and 2012 to $160 million.

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AmEx + Twitter Could Equal Huge Opportunity for Local Businesses

by Noah Davis Share this  
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American Express just taken another major step into local. The credit card company has partnered with Twitter to create a program that allows consumers to receive discounts directly applied to their accounts — all for the price of a single hashtag in a single tweet (after a quick, one-time visit to AmEx’s website to sync a card)…

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