News and Analysis
Empyr Partners with Vendasta to Expand Its SMB Reach
Online-to-offline marketing platform Empyr has announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.
30A Takes Its Local Media Success Story 5,637 Miles to Moscow
Eight-year-old 30A is one of the top revenue producers among Internet news pure-plays – hitting $2.2 million last year and projected to reach $3 million in 2017. It attains numbers that elude some daily newspapers because its revenue streams include everything from a radio station to events to retail shops, as CEO Mike Ragsdale explains in this Q & A.
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Can Twitter Make Local Pay?
In the next few months, Twitter plans on rolling out tools to help local merchants buy tweets. Many local merchants that are already Twitter savvy are already tweeting deals and messages to their followers and responding to comments — so the obvious question is, will they pay for what they are getting for free? And how can Twitter add additional value for local merchants bombarded by marketing tools claiming to solve their problems.
Using Social Media to Mobilize a Local Community
“Cash mobs” are the first evidence of community-coordinated mob activity organized by traditional civic and business groups. In a cash mob, a local store or restaurant is designated as the recipient of a one day promotion where customers spend at least $20, using Twitter and other local media to broadcast the event…
Street Fight Daily: Guardian’s n0tice Opens Up, Amazon Battles Groupon
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
How to Fix Location-Based People Discovery (TechCrunch)…
Guardian’s Hyperlocal Project n0tice Opens to Everyone, Adds Features (n0tice)…
Amazon’s Key to Beating Groupon at Daily Deals (AllThingsD)…
5 Online Marketing Strategies Every Restaurateur Should Know About
Creating an effective online marketing campaign isn’t always a simple task — especially for restaurant owners that are used to focusing the majority of their time and energy on what’s happening in the kitchen. In recent years, a number of hyperlocal platforms have stepped in to make it easier for independent restaurateurs to develop websites, manage social media, and cultivate better relationships with their customers online…
Street Fight Daily: Groupon Scheduler, $2.5M Funding for CityMaps
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
CityMaps Nabs $2.5M To Render Your City Social, One Block At A Time (TechCrunch)…
Groupon Scheduler Rolls Out in Beta as Part of Larger Tech Ambitions (AllThingsD)…
How Community News is Faring (Pew Project for Excellence in Journalism)…
2011 Local Commerce M&A Saw Most Activity in Daily Deals
2011 was an intensely active year for the local marketing and commerce M&A market, with 186 transactions logged — up 40% from 2010. Many major companies that have local components to their business (led by Groupon, Google, LivingSocial and eBay) are making important strategic moves in the space to solidify their products…
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