News and Analysis
#SFSNYC: How Facebook’s Mobile Studio Is Helping SMBs Target Consumers
Keara Tanella, SMB Lead at Facebook’s Creative Shop, tackled the issue of digital marketing for SMBs at Street Fight Summit in Brooklyn Tuesday. Delivering the morning’s keynote address, Tanella explained how local businesses can harness the tools of Facebook’s Mobile Studio to cultivate effective social and mobile marketing strategies.
Empyr Partners with Vendasta to Expand Its SMB Reach
Online-to-offline marketing platform Empyr has announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.
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Consumer Privacy in Focus as Regulators Zero in on Mobile
Jules Polonetsky, co-chair of the Future of Privacy Forum, says that policy makers should not confuse their desire to protect consumers with legitimate passive use of smartphone data to provide core mobile services. Those functions include using tower triangulation to locate the device in order to provide the strongest signal, ensure critical mission flows, or help users find wifi connections…
Street Fight Daily: Groupon Buys FeeFighters, Howard Owens on Paywalls
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Acquires FeeFighters, the BillShrink for Business Services (TechCrunch)…
Paywalls Create Opportunities for Local News Entrepreneurs (howardowens.com)…
You Say ‘SoLoMo,’ I Say, ‘I Hate My Life’ (TechCrunch)…
PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose’s flight to Google, PayPal’s response to Square with a triangle, Amex and Twitter saved $1.7 Million at McDonald’s, the state of the local mobile transaction scene, and special guest Patrick Blattner, Chief Product Office at WirelessWerx…
Case Study: Sunnyvale Bistro Re-Targets Customers With Fanminder
How much is a new customer worth? At Rok Bistro in Sunnyvale, Calif., owner Steve Wright decided the customers he was getting with Groupon offers and old media advertisements weren’t worth the amount he was spending. Instead, he’s decided to re-targeting existing customers using a self-service platform called Fanminder…
Street Fight Daily: Groupon Reserve, Yellow Pages, New CityGrid CEO
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Expansion of Groupon Reserve Continues (Time)…
The Golden Allure of the Yellow Pages (BusinessWeek)…
CityGrid Media Announces Jason Finger as New CEO (Local Onliner)…
Geo-Location Across Cultures: How Language Defines Place
At Where 2012, Ibidon chief executive Robert Munro will examine differences in how people express place, distance, and space among the world’s 5,000-plus languages. These are differences that location-aware app designers will have to pay attention to as the world’s data becomes less and less predominantly English…
Conference Notebook: Online Local Market Share to Hit 22% in 2013
After a decade of upheaval, local online advertising revenue is set to exceed local newspaper dollars in 2013. Speaking to a crowd at the Local Online Advertising Conference in New York Wednesday, Gordon Borrell, CEO of Borrell Associates, said that local online advertising’s market share is set to increase to 22% in 2013, exceeding local newspapers revenue by two points.
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