News and Analysis
Street Fight Daily: Uber Fires Self-Driving Car Architect, Google Tests Personalized Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fires Former Google Engineer at Heart of Self-Driving Dispute… Google Tests Personalized Search, Likely a Future Ad Targeting Weapon… How to Differentiate Among the Many Marketing Automation Companies…
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Street Fight Daily: PayPal Here’s Squeeze on Square; Truth in Online Ad Numbers; Groupon Fines
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups: 
How PayPal Here Could Lay the Hurt on Square and Others (GigaOm)… What’s ‘Reality’ When Calculating Online Ad Numbers for Local TV & Radio? (BIA/Kelsey)… Groupon UK Told to Clean Up After Record Complaints (GigaOm)… AOL Snaps Up Hyperlocal Photosharing App Hipster (TechCrunch)… and more:
Do Datasphere’s 50M UVs Make It a Model for Hyperlocal Scale?
What Datasphere excels at is scaling, with superb technology — and, of course, finding that sweet spot between the aggregators and high-cost editorial operations. Is this the future of hyperlocal? The 50 million unique visitors to their TV stations’ community sites have provided a kind of answer…
Case Study: Rural Town’s First Taste of Deals
Ryan DeJong, founder of the gooroo group marketing agency, used Closely to create a series of daily deal offers for the Pineapple Day Spa in Pine Bush, N.Y., (pop. 1,780). DeJong has found that small town customers are just as eager to jump on the daily deal bandwagon as their big city counterparts, and that customers are more responsive to limited-time deals than the generic discount codes spas typically send out in email blasts…
Street Fight Daily: Oink Shutters, SXSW Location Wrap, Groupon Poaches
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Kevin Rose’s Oink Shuts Down (TechCrunch)…
Big Hyperlocal Blogs Looking At Advertising All Wrong (Business Insider)…
SXSW: Location, Location, Location Fuels Mobile Apps (MacWorld)…
When Credit Card Companies Can’t Process Hyperlocal Risk
If you are working with merchants in any capacity and processing payments for them, then you can probably expect credit card processors to give you a hard time. They might accept your account and then shut you down, or charge you prohibitive fees and cap the amount you can process, stifling growth…
Street Fight Daily: Village Soup Folds, Armstrong Defends Patch
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Village Soup’s Hot Pursuit of a Hyperlocal Model Goes Cold (Nieman Lab)…
The Geo-Social Revolution That Wasn’t (GigaOm)…
AOL’s Armstrong: Why Patch Is a Good Investment (Romenesko)…
Brady: If Print Is 85% of Your Revenue, You’re Terrible at Selling Digital
Six months ago, online news guru Jim Brady (formerly of TBD and washingtonpost.com) took over as editor-in-chief at Digital First Media with the mandate of focusing the newsrooms of the company’s papers on a, well, “digital first” model. Street Fight recently caught up with Brady, to talk about what it takes to win hearts and minds of veteran journalists, and why the business side comes first…
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