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Rick Blair Joins Street Fight as Adviser and Columnist
When you want to know how to make money in hyperlocal publishing, you can’t go wrong by turning to Rick Blair. The former CEO of Examiner.com led that business’s innovative, and occasionally controversial, push into a new revenue model for publishing. Under his leadership, the network grew to to 1.5 billion page views, more than 1 million articles and regularly ranked among the top 10 most trafficked news sites.
Street Fight Daily: Google Offers Goes for Loyalty, Groupon Hiring Engineers
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google Closing the Loop With New ‘Offer Rewards’ Program (Marketing Land)…
Groupon Is Hiring an Army of Engineers in Silicon Valley (Business Insider)…
Behind the Slowdown in Local Advertising (Media Life)…
6 Lead-Generation Tools for Small Businesses
Hyperlocal platforms aimed at fulfilling consumer service requests are becoming increasingly attractive to these small business owners, since these platforms generally involve a minimal investment of time or money on the part of the local merchant. Rather than paying upfront for advertisements that may or may not generate actual leads, business owners can sit back and wait for leads to come to them…
Street Fight Daily: Twitter’s SMB Self-Serve, DudaMobile Funding
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Twitter Launches Self-Service Ads for Small Businesses (Twitter Advertising Blog)…
Check-In Needs To Work, But How Can We Fix It? (TechCrunch)…
Daily Deals: Do Consumers Still Care? (Ad Age)…
Swipely Launches Direct Marketing Product Tied to Payments
The company’s new back-end solution brings ecommerce tools to offline stores. The “Main Street Marketing Manager,” which has been running in a closed beta for the past year, enables local merchants to build loyalty and marketing programs on top of their existing credit and debit card processing systems…
Why Don Draper Would Hate Hyperlocal
Many brands are still stuck in the days of Don Draper, failing to see that the potential for a lasting bond is even greater with hyperlocal (and delivers better ROI). Campaigns on services like LevelUp, LivingSocial or Tackable have more resonance precisely because they are tied to where you are. They tap into your good feelings around, say, your favorite pizza place, a connection that doesn’t require the same kind of shaping by big media or advertising mavens.
Yext Partners With UBL, Begins Push to Scale
The reapproachment between the competitors indicates a substantial shift in strategy for both companies as Yext looks for scale and UBL repositions its brand. UBL appears to be pushing forward with a full-service SEO/listings management product. Conversely, Yext is planting its flag as a technology play…
FTC Pushes ‘Do Not Track’ for Consumer Privacy
The Federal Trade Commission this morning released its final Commission Privacy Report, emphasizing the need for a “do not track” mechanism to protect consumers from unauthorized collection of their personal information and more laws to protect consumer privacy. The report will give hyperlocal advertisers, publishers, and location-based services some insight on the direction policymakers will take in 2012 regarding consumer privacy…
Carrier-Based Geo-Fencing Gives Brands the Power to Push
I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has the ability to influence somebody in a specific place. It appears that some brands are getting the message…
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Streets Ahead: Google Chat, and Instagram Reels