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Case Study: MomentFeed Sifts Cinnabon Data to Up Customer Engagement
MomentFeed worked with Cinnabon to merge duplicate venues, adjust inaccurate geo-codes, and update venues with correct addresses and consistent branding. The result? Cinnabon corporate communications manager Rachel Hadley says the company has seen a nearly 700% increase in customer engagement on Foursquare, Facebook, and Twitter over the past eight months…
Street Fight Daily: LivingSocial Delivers, Facebook Check-ins
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
LivingSocial Launches Takeout and Delivery Service (Wall Street Journal)…
Facebook Is Redefining Checkin Numbers for Pages (Mashable)…
Groupon Scheduler a Foot in the Door for Other SMB Services (ScreenWerk)…
With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead
Local businesses already recognize the need to follow the eyeballs from traditional media to mobile, but they are looking for partners to facilitate the move. Publishers are that partner. They already have the relationships with local advertisers. They already are a trusted guide, their publications a reliable channel, and they’ve already bought into the value of mobile…
Rick Blair Joins Street Fight as Adviser and Columnist
When you want to know how to make money in hyperlocal publishing, you can’t go wrong by turning to Rick Blair. The former CEO of Examiner.com led that business’s innovative, and occasionally controversial, push into a new revenue model for publishing. Under his leadership, the network grew to to 1.5 billion page views, more than 1 million articles and regularly ranked among the top 10 most trafficked news sites.
Street Fight Daily: Google Offers Goes for Loyalty, Groupon Hiring Engineers
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google Closing the Loop With New ‘Offer Rewards’ Program (Marketing Land)…
Groupon Is Hiring an Army of Engineers in Silicon Valley (Business Insider)…
Behind the Slowdown in Local Advertising (Media Life)…
6 Lead-Generation Tools for Small Businesses
Hyperlocal platforms aimed at fulfilling consumer service requests are becoming increasingly attractive to these small business owners, since these platforms generally involve a minimal investment of time or money on the part of the local merchant. Rather than paying upfront for advertisements that may or may not generate actual leads, business owners can sit back and wait for leads to come to them…
Street Fight Daily: Twitter’s SMB Self-Serve, DudaMobile Funding
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Twitter Launches Self-Service Ads for Small Businesses (Twitter Advertising Blog)…
Check-In Needs To Work, But How Can We Fix It? (TechCrunch)…
Daily Deals: Do Consumers Still Care? (Ad Age)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation