Street Fight Daily: LivingSocial Delivers, Facebook Check-ins

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

LivingSocial Launches Takeout and Delivery Service (Wall Street Journal)
Online deals site LivingSocial is unveiling an Internet food-ordering service. Hungry customers will be able to use it to order tacos, burgers or Pad Thai from participating restaurants over the Internet for pickup or delivery. Aptly called “Takeout & Delivery,” the service replaces LivingSocial’s instant-deals site, which offered real-time discounts with tight time constraints.

Facebook Is Redefining Checkin Numbers for Pages (Mashable)
Don’t panic if your checkins on Facebook plummet in a few weeks. Facebook is changing the way it counts checkins, photo posts and multiple visits in a short period to a location. Facebook confirmed that the way branded pages count checkins will change but didn’t respond to a question about whether this will impact overall numbers.

Groupon Scheduler a Foot in the Door for Other SMB Services (ScreenWerk)
Groupon is doing relatively well on topline revenues and subscriber growth. And it’s got the biggest brand in the deals segment. But if it wants to survive and thrive long term it needs to make deals just one part of a larger suite of products for local merchants. It tried and failed to branch out with Groupon Stores. But in Groupon Scheduler, which was recently opened up to any merchant in North America, it may have a product that leads to a broader relationship.

New $1.6 Million U.K. Program Puts Hyperlocal News Sites in the Spotlight (Talk About Local)
Sarah Hartley: Local websites, community blogs and all manner of hyperlocal activity will be put center stage by a new initiative looking to both study and importantly, fund, some projects. The £1 million Destination Local program announced today is designed to “understand and stimulate the development of a U.K. hyperlocal media sector” and is led by Nesta and the Technology Strategy Board.

Card-Coupon Connection Growing Fast (ScreenWerk)
Greg Sterling: It may well be that the dominant couponing model of the future links a credit card with an offer for automatic rebate-redemption. This saves the consumer from having to remember to bring paper or show his/her phone and it saves the merchant from having to track codes in the store. It also provides for “closed loop” analytics, showing exactly how many people participated and bought something.

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