News and Analysis
Pharma, Healthcare Brands Optimistic about Tech and Its Impact on Media Spending
Media spending by big pharma and other healthcare brands is getting better all the time this year. New findings from Mediaocean’s 2024 H2 Pharmaceutical and Healthcare Market Report, based on surveys conducted via Tech Validate in July 2024, say so. The report references data collected from a specific subset of 151 leading pharmaceutical and healthcare […]
How to Get That Precious Email Address: A New Study by LiveIntent
Close to 40 percent of brands are increasing their email budgets. Although consumers’ inboxes remain packed, email marketing remains one of the most effective options for targeting and attribution. A new survey by LiveIntent offers some compelling data and implications for those MULO (multi-location) marketers using email as part of their marketing strategy. The biggest […]
Sports Innovation Lab Forms Partnership with Dentsu
Like most reasons for ad-marketing partnerships, it is all about the data. So too with the one just announced between Dentsu and the Sports Innovation Lab (SIL). The goal is for clients of both entities to have specialized access to sports audiences across any publisher or platform. Dentsu is the first holding company to partner […]
Commentary
TikTok Jumps into Local Events
For multi-location marketers, TikTok’s foray into events, and its increasing role as a destination for local discovery, portend that the platform is joining Facebook and other forums as a key place to connect online with local shoppers. TikTok can’t be ignored as an online-to-offline marketing channel.
Location-Based Marketing Association: Amazon’s New Delivery Strategy
In this episode of Location Weekly, the Location-Based Marketing Association covers OneScreen.ai launching a public directory of OOH advertising inventory, Tim Hortons wanting to settle its location targeting lawsuit with free coffee, Sweetgreen gamifying its loyalty program with rewards and challenges, and Amazon planning to start deliveries from PacSun and Diesel stores.
Latest Posts
Retail has Changed. Composable Commerce Helps the Industry Keep Up
Today’s consumer is the one in control of the fulfillment experience. The modern shopper expects to be able to dictate their own terms from an array of options: store pickup vs. shipping; locker pickup; same-day delivery; and more. Retail legacy technology systems may not offer this degree of flexibility – but adding capabilities, either by […]
CTV Advertising Spending Holds Lessons for Brands
Basis Technologies provides cloud-based workflow automation and business intelligence software for marketing and advertising. The company focuses on media strategies and outcomes and also has worked with political campaigns and organizations of all sizes. Local and state legislative races and gubernatorial, senate, and national advocacy organizations have used Basis for 15 years, including for 2022 […]
Hire Purpose: Five Creative Ways to Help Solve the Staff Shortage
Restaurants have nearly 2 million unfilled jobs, and retailers are down about 5.5 million workers. If you work in these industries, you probably know the many reasons behind the staff shortage. The after-effects of the pandemic, demographic shifts, and the pressures of competitive salaries in other industries have created a huge challenge for hiring managers […]
Will Measurement Currency Be the Biggest Topic at This Season’s Ad Upfronts?
With 2023’s TV upfronts just weeks away, major media companies and advertisers are gearing up for a new type of debate. While networks promote their streaming services and fan-favorite shows in live stage presentations and one-on-one meetings, brands are asking more questions about measurement currency and the complexities that come with having multiple networks using their […]
Mother’s Day: A $32B Holiday and How to Prepare
Mother’s Day falls on May 14th this year, and shoppers will spend upwards of $30B on flowers, gifts, cards, and meals. Spending has been increasing on this holiday, and retailers and restaurants can still take steps now and afterward to optimize the shopper experience and boost sales volume. Both in-store and online, multi-location brands must […]
Bombora Report: OOH Spending Surged in Q1
During flush times, brand marketers spend generously on advertising, and their agency partners have the luxury of asking themselves how to do more (ads) with more (money). With all the layoffs in the tech and entertainment industries these past few months, how to do more with less becomes the main question. Bombora seeks to provide answers, […]
Vivvix Chief: Predictable Linear Ad Mechanisms in Decline
In the crowded advertising intelligence space, there’s a few ways for a startup to gain attention. One way is by introducing new technology, or utilizing AI in a way that impresses jaded brand marketers and agency leads. Other popular approaches are to build relationships with key decision-makers or bring on experienced leadership who can lend […]
Ampersand Launches ‘Sports Viewer Audience Segments,’ Helping Brands and Agencies
Live sports programming accounts for more than one-third of all television viewing by U.S. adults, but without access to detailed audience demographics, agencies and multi-location brands tasked with developing targeted ad creatives are largely flying blind. A new capability from the audience-first TV advertising sales company Ampersand has the potential to change that. Just […]
Celebrities Who Help Turn Multi-Location Food Brands Into Stars
Celebrities, including actors and athletes, have long invested in businesses that will help guarantee them a nest egg after their fame has waned. Many now even have their own investment firms. Some, like Mark Wahlberg and Michael Jordan, developed branded concepts, while others invested in multi-location brand franchises. Among the multi-location food brands with celebrity investors […]
The C-Store of the Future: Beyond Gas & Gum
Although the industry has consolidated in recent years, close to 150K convenience stores (C-store) exist in the U.S. We may take them for granted, but they are a staple of modern life. The C-store is a solution whether we need pain relief, diapers at 2 AM, or a much-needed rest stop and re-fuel (physically or […]
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