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Street Fight Daily: Journatic Gives a Preview, Chalkboard Shutters
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
The Burbs Get a First Look at Journatic (Chicago Reader)…
Singapore-based Location Ad Service Chalkboard Closes (The Next Web)…
Groupon Plans for World Domination Include More ‘Hyperlocal’ Offers (Wall Street Journal)…
Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown
Size matters when national advertisers look at hyperlocal sites, but not that much. That’s what I got from a phone talk with Bryan Quinn, vice president of publisher strategy & operations at Cox Digital Solutions. CDS — the combination of Cox acquisition Adify and Cox Cross Media in January 2011 – is the middleman between advertisers as big as Walmart and Target and their agencies and local digital sites of all varieties…
Case Study: Finding an Easier Way to Accept Deal Bookings
Ray Chang, the founder and CEO of The Motorsport Lab, was excited about the prospect of running his first Groupon offer in 2010. What he wasn’t expecting was the crush of phone calls that resulted. To help decrease the pressure on his staff, Chang started using Genbook to handle online reservations. Since then, he’s been able to run three subsequent deals without overburdening his employees…
Street Fight Daily: Amazon’s Deals, Groupon Told to ‘Grow Up’
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Amazon Starts Bringing the Art of Recommendations to Daily Deals (AllThingsD)…
Groupon Must Avoid Taking ‘Stupid Risks,’ CEO Says (Wall Street Journal)…
Google Releases Playbook for ‘Winning With Mobile’ (TechCrunch)…
Hyperlocals Must Move Quickly to Post Privacy Policies for Apps
Makers of location-based apps need to develop privacy policies soon, regulators warned today. California’s special assistant attorney general for technology told a group of mobile developers that the California Attorney General’s office will begin taking regulatory action in six months if app stores do not put in place a system to protect user privacy…
Facebook Connect Network Could Dramatically Extend Local Ads’ Reach
Where Facebook starts to get spooky powerful is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business for Mark Zuckerberg and his team…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation