News and Analysis

Is DexYP the Consolidator That Local Has Been Waiting for?

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On the brand side, the challenge DexYP will face is reinventing the brand to be relevant for today’s younger business owners. Millennial entrepreneurs attach no value whatsoever to the Yellow Pages brand and history.

Tech Giants and Others Pooling Resources to Support Small Businesses’ Use of Technology

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Big name tech companies including Facebook, Google, Square, SalesForce, Chase Bank, and many others are offering the knowledge they have acquired on the way up to small businesses that might not be getting all the help they need.

Raise Report: Freshly, Rinse, Kinetica Secure New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Growbots, Sense, Samara, and Kepyr.

Latest Posts

How Big Data and Augmented Reality Are Transforming Hyperlocal

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Behind the most innovative hyperlocal technology companies is likely a Hadoop cluster — an open-source distributive data framework, which allows companies to collect and analyze data at scale. Street Fight recently caught up with Cloudera’s VP of technology solutions Omer Trajman and solutions architect Patrick Angeles to discuss how “big data” is continuing to change the game in hyperlocal…

Will Mobile Payment Companies Expand Into SMB Marketing?

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Transaction processing will become only a moderately profitable business. Where the big POS guys will make money is in value-added marketing services. Square has already started to add in loyalty programs. It’s only a matter of time before digital loyalty card startups start to tap into the POS APIs to enable tight integration between their loyalty efforts and the POS vendors…

Feet on the Street: How Hyperlocals Can Enhance Local Sales Outreach

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Building a successful local sales force takes more than just placing bodies in coverage areas. To be truly effective, salespeople must create strong ties in their target community through outreach. These ties create an authenticity that is invaluable when it comes to establishing a lasting local presence…

Street Fight Daily: Foursquare Coupons, Edo’s Real-Time Offers

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Edo Launches Real-Time Local Offers Platform, Tied To Your Bank Card (TechCrunch)…

Foursquare Joins the Coupon Craze (Wall Street Journal)…

Four Reasons Why Andreessen Horowitz Is Investing $10 Million in Belly (AllThingsD)…

New Crowdfunding Group Chief: More Hyperlocal Projects Will Get Funded

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A group of top debt and equity crowdfunding platform and industry experts launched the Crowdfunding Professionals Association to facilitate a vibrant, credible and growing global crowdfunding community. In an interview with Street Fight, the chair of CfPA’s executive committee, Berkeley Geddes, says “crowdfunding has the potential of letting anyone in on the next big deal, not just Wall Street elite.”

Sheepshead Bites Editor Reveals the Secrets to His Hyperlocal Success

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“Local doesn’t scale,” says Ned Berke. “That’s the line, right? And as easy as it is to fall back on that, it is the truth. It really doesn’t. You can’t use a template for a small town in Utah, put it down in the middle of Brooklyn, and have it work. … I do think that the old model of giant newsrooms for communities is gone. I don’t think it’s doable. But I don’t think it’s necessary, either.”

JiWire: 49% of In-Store Comparison Shoppers Check Others’ Prices

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The mobile audience company that uses WiFi loading pages to connect advertisers with consumers has released its Q1 “Mobile Audience Insights Report” this morning. The big takeaway here is that the mobile device is set to play a large, and potentially disruptive, role in the brick-and-mortar shopping experience moving forward…

6 Email Optimizers for Improving Daily Deal Open Rates

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It’s become increasingly difficult for daily deal publishers to cut through the clutter and get their offers noticed. In an effort to boost the open and purchase rates on their marketing messages, a number of deal providers have turned to technology companies offering email optimization platforms for help. Here are six email optimization platforms deal companies can use to improve response rates…

How Local Gyms Can Use LBS Fitness Apps

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Mark Hemphill, Founder and COO of ScreenScape says that “place-based media is a natural fit for fitness clubs. There are tons of applications ranging from fitness videos, to membership drives and loyalty programs that make it a natural application for both venue enhancement and member engagement.”

Street Fight Daily: Hyperlocal Shopping at Sears, Pirq for Apple Staffers

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Sears Rolls Out Hyperlocal Shopping Site (Crain’s Chicago Business)…

Want To Know What Apple Will Do Next In Mobile Commerce? Check Out The Pirq It’s Giving To Employees (TechCrunch)…

The Real Reason Foursquare Finally Decided To Pursue Revenues Now (Business Insider)…