News and Analysis
Street Culture: Metrics for a Global Community
While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.
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Street Fight Daily: Facebook Offers for SMBs, LBS Apps Hot
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…
Facebook’s ‘Offers’ News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses (TechCrunch)…
Survey: Budget, Time Biggest Obstacles to Mobile Marketing for SMBs (ScreenWerk)…
Competition Among Location-Based Apps Heats Up (Crain’s New York Business)…
Should All Ad Impressions on Mobile Devices Really Count as ‘Mobile?’
For mobile advertising to reach its true potential the industry needs to start looking more closely at the nature of a mobile impression and applying more scalable and accurate ways to target users. The current one-size-fits-all approach is simply not going to work as users are increasingly cutting the cord and relying entirely on their tablets or phones…
Journatic’s ‘Darth Vader’ Takes Lightsaber to TribLocal
Brian Timpone, the founder and CEO of Journatic, is a destroyer. And that’s a good thing because community journalism needs entrepreneurs who will clean out the stubbornly resistant vestiges of 20th century “best practices.” Too much of community journalism is built on an outdated model where one reporter is the Ptolemaic center of the news-gathering universe….
Case Study: Pet Supply Chain Finds Value in SMS Advertising
Lipof Advertising creative director Nathan Lowery says businesses that inundate their customers with meaningless marketing messages are actually doing more harm than good. In his experience handling advertising and marketing for Pet Supermarket, Lowery has noticed that customers are less likely to unsubscribe from SMS advertising lists when they’re sent messages that have actual value, like coupons and discount codes…
Street Fight Daily: Yelp Earnings, Yahoo Small Biz Dashboard
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yelp Delivers Strong Revenue In Its First Earnings Report (Business Insider)…
Yahoo Launches Online Marketing Dashboard For Small Businesses (TechCrunch)…
Nobody Has Yet Built the ‘AdSense for Local’ (ScreenWerk)…
Foursquare’s Biz Dev Chief Decamps for Andreessen Horowitz
Tristan Walker, who pioneered some of the company’s most innovative partnerships, announced today that he is leaving the location-based social networking company. He joins Pinterest co-founder Paul Sciarra, who left the ecommerce startup to become an EIR at Andreessen Horowitz early last month…
What Intuit’s Demandforce Buy Says About the Future of Hyperlocal Marketing
The acquisition means that hyperlocal marketing has arrived in terms of market and investor recognition — and that hyperlocal marketing is something that will likely be baked deep into existing SMB products such as QuickBooks. Consider this move to be the precursor of a comprehensive SMB dashboard incorporating cash flows, balance sheets, text and tweets…
When Big Brands Go Local, They Need to Think Social
Social networks have become increasingly relevant in the local search space for consumers. Social’s impact on local search is far from limited to searches performed on local networks, though. It’s also impacting traditional search results, rankings and relevance. Here are three local-social tactics that need to be included in every national brand’s digital strategy…
Street Fight Daily: WHERE to PayPal Media Net, Foursquare Venues
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
EBay puts WHERE to work as PayPal Media Network (GigaOm)…
Want to Claim a Foursquare Venue Right Now? That Will Be $10 (Mashable)…
As Groupon Publicly Struggles, LivingSocial Continues to Grow (AllThingsD)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation