News and Analysis

Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Launches Location-Sharing Feature Snap Map… Walmart to Vendors: Get Off Amazon’s Cloud… Inside Travis Kalanick’s Resignation as Uber’s CEO…

Street Fight Daily: Uber CEO Resigns, Instagram Stories’ Rapid Growth Continues

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Founder Travis Kalanick Resigns as CEO… Instagram Stories Is Still Growing Quickly And Now Has 250 Million Users… DMA Report Finds Programmatic and Mobile Payments Leading Tech Adopted by Marketers…

#SFSNYC: Research Roundtable Shows Nuance of Defining Local and Mobile Effectiveness

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Last week’s Street Fight Summit showcased a variety of research on local marketing. Analysts showed evidence of mobile’s impact and improving its performance, and reinforced that companies selling marketing tech and services must address ROI and attribution.

Latest Posts

PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE

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In this week’s episode, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile…

Street Fight Daily: CityPockets Closure, Qype Surges in Europe

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)…

Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)…

AT&T Completes YP Sale (BIA/Kelsey)…

Citizen Journalism: Ready for a Rewrite

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Citizen journalism can be reinvented to help communities not only become better informed but better places to live. The question is, are community sites ready to take the lead in reinventing citizen journalism to produce a 1 + 1 = 3?

Case Study: New York Acupuncturist Grows Business With Signpost

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As the owner of Premier Integrative Medicine, an acupuncture clinic in New York City, Humberto Toledo has struggled to generate walk-in traffic without a street-level storefront. To combat this issue, Toledo now uses Signpost to run regular deals and incentives to attract new customers, and says the company is less “intimidating” to work with than competitors like Groupon and LivingSocial…

Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)…

AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)…

Savored Makes Restaurant Reservations Based on Your Location (Mashable)…

CityPockets Shutters, Launches Coupon Discovery Site Reclipit

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The company’s new venture aims to be a sort of Pinterest for coupon clippers, allowing users to post and “reclip” deals posted by established deal bloggers and friends. Users can use a bookmarklet to clip the image and link to deal and repost the metadata to their Reclipit accounts…

How Big Data and Augmented Reality Are Transforming Hyperlocal

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Behind the most innovative hyperlocal technology companies is likely a Hadoop cluster — an open-source distributive data framework, which allows companies to collect and analyze data at scale. Street Fight recently caught up with Cloudera’s VP of technology solutions Omer Trajman and solutions architect Patrick Angeles to discuss how “big data” is continuing to change the game in hyperlocal…

Will Mobile Payment Companies Expand Into SMB Marketing?

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Transaction processing will become only a moderately profitable business. Where the big POS guys will make money is in value-added marketing services. Square has already started to add in loyalty programs. It’s only a matter of time before digital loyalty card startups start to tap into the POS APIs to enable tight integration between their loyalty efforts and the POS vendors…

Feet on the Street: How Hyperlocals Can Enhance Local Sales Outreach

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Building a successful local sales force takes more than just placing bodies in coverage areas. To be truly effective, salespeople must create strong ties in their target community through outreach. These ties create an authenticity that is invaluable when it comes to establishing a lasting local presence…

Street Fight Daily: Foursquare Coupons, Edo’s Real-Time Offers

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Edo Launches Real-Time Local Offers Platform, Tied To Your Bank Card (TechCrunch)…

Foursquare Joins the Coupon Craze (Wall Street Journal)…

Four Reasons Why Andreessen Horowitz Is Investing $10 Million in Belly (AllThingsD)…