News and Analysis
Automotive Advertisers Set Sights on CTV
Fresh from releasing its H2 2024 H2 Pharmaceutical and Healthcare Market Report, Mediaocean, an omnichannel ad platform, is out with its H2 2024 Automotive report. While linear TV remains a much cited choice for ad spend because of its ability to raise and spread product awareness, CTV has come on as the new darling channel […]
The Drive-Thru Keeps Growing (Literally)
A new Chick-fil-A concept store offers six-second meal prep and a four-lane drive-thru. After all, we live in a fast-paced, impatient world, and getting your food faster without leaving your car is a common practice these days. During the pandemic, the drive-thru became a regular part of our lives. Operators now realize that this model […]
Why is Waffle House So Successful? An FSR Conversation with Danny Klein
Danny Klein is the Editorial Director of FSR (full-service restaurant), a media company covering the food industry. A recent study on the top brands in the FSR world has implications for any MULO (multi-location) brand—restaurants, retailers, and service businesses. The study, created in partnership with Datassential, ranks the brands based on their number of units. The […]
Latest Posts
Groceries Have Opportunities to Build Customer Loyalty
Global consumers, feeling cautious in an uncertain economic climate, are going on fewer holidays and eating out less frequently, according to data analysis from Eagle Eye. This SaaS company powers real-time customer loyalty programs and promotions for grocers and retailers in the U.S. and abroad. In a report, “Grocery’s Great Loyalty Opportunity,” the findings suggest […]
Criteo Expands Shopify Integration, Giving Merchants Greater Access to High-Intent Buyer Audiences
The commerce media company Criteo expanded its Shopify integration this week, making it easier for merchants to access its app through new self-registration capabilities and integrate their Shopify storefronts with Criteo’s network. The expansion to Criteo’s Shopify integration is the latest in a string of recent updates designed to make it easier for merchants on […]
Direct-From-Consumer Data (DFC): Anatomy Of A Future-Proof Brand
Third-party cookies have crumbled. The IDFA is DOA. GDPR stopped being generous. In just a few short years, marketers have seen the tables turn nearly 180° — from an age where black box data ran amok and digital fingerprints littered the web to a point where consumers emerged victorious in a quest to have their […]
Boom & Bust: Learnings from Multi-location Brands
What do Brooks Brothers, White Castle, and 7-Eleven have in common? They are among the multi-location retailers, restaurants, and convenience stores founded 50+ years ago and are still operating today. Restructuring, downsizing, and a move to omnichannel sales are inevitable. When you read about brands that have survived and even thrived over the decades, many […]
Lauren Niehaus Shares 7 Things Retailers Can Learn from the Cannabis Industry
On 4/20, now considered the “national holiday” for cannabis retailers and consumers, I spoke with Lauren Niehaus, Executive Director of Government Relations at Trulieve.Trulieve has the largest retail footprint of cannabis dispensaries today, spanning 185 locations across 10 states — and growing. Growing is an aspect of what Trulieve currently does. Cultivation is part of […]
Report: Cookie Depreciation Concern Remains High Among Advertisers
Sixty-percent of publishers say they are concerned about cookie depreciation, but just 24% currently have a solution in place for their cookieless future. Those are just a few of the worrying findings from a new DoubleVerify survey of more than 800 industry professionals from a wide variety of backgrounds, including media buyers and senior decision-makers. […]
Experiential Marketing: Connections Over Impressions
Experiential marketing is the future of advertising, not just because it’s fun for participants and makes them feel more connected to the brand – though that’s true in a well-executed campaign. It’s the future because it’s more effective. As Business News Daily notes, when people participate in a brand experience or interaction, 40% say they […]
Stirista Acquires Customer Portfolios, a Strategic Lifecycle Marketing Provider
While many martech firms are retracting in 2023, Stirista is looking at expansion. The data-driven marketing company is acquiring Customer Portfolios, a Boston-based strategic lifecycle marketing provider, in a bid to bolster its customer acquisition marketing solutions with an integrated first-party data platform. “We are thrilled to welcome the talented team at Customer Portfolios to […]
Which Pandemic-Driven Retail Trends Are Here to Stay?
Many of the changes to retail shopping that took place during the pandemic-era were transient. Demand for curbside pickup and contactless delivery, for example, peaked in 2020 and 2021. Other changes in retail trends have been more permanent. Across the country, retailers are continuing to see surging interest in mobile shopping and contactless payments. Fifty-percent […]
E-commerce Retailers Need To Address Shoppers’ Rising Security Concerns
Online retailers and brands face a challenging environment as inflation makes shoppers more price-sensitive and increasingly willing to switch brands. E-commerce growth has also slowed somewhat since the early-pandemic boom, and online shoppers’ concerns about payment fraud, scams, and data protection have grown. More than half of consumers in the State of Consumer Attitudes on […]
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