News and Analysis
Street Fight Daily: Instagram Steals Snap’s Business, Google Wades Further into Local
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Are Switching Affections from Snapchat to Instagram… Google Expands Reserve with Google, Adding Salon and Spa Bookings… Moz Founder Rand Fishkin to Step Away from Day-to-Day Operations, Will Remain Chairman…
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Street Fight Daily: Living Social Flush, AOL at Juncture
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…
LivingSocial Steers Clear of IPO (WSJ)…SOURCE: AOL Faces Brutal Choice On Patch — Close It Or Double Down (SAI)…TripAdvisor Relaunches Local Picks Facebook App, for Restaurant Tips from Friends and Locals (The Next Web)
Why Mobile Can’t ‘Save’ Local News
The only thing that saves local news is really good, unique local content and community allegiances that make it clear the news product is more than just a way to make money. The commitment has to be obvious. This is why a handful of mom-and-pop hyperlocal blogs have flourished as lucrative small businesses. And this is why the best growth at Patch is driven by the most committed local editors who weave themselves into the community fabric…
Using Content Management Tools to Unleash Local Media
Rebelmouse, the creation of Paul Berry, ex-CTO of the Huffington Post, is a publishing platform that curates articles from the tweets, retweets and links from Twitter and Facebook accounts and displays them in the now popular Pinterest-tile format. The new platform validates how easy it is to leverage social media for publishing…
Street Fight Daily: Square Loyalty, LocalResponse Nears Profit
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Square Gets Into the Loyalty Game with Digital Punch Cards (GigaOm)…
LocalResponse: Our Ad Network Has 7 Billion Impressions Per Month And Is Almost Profitable (TechCrunch)…
On The Heels Of Its Funding, Yext Gets A New Interface And Review Monitoring (TechCrunch)…
7 CMS Platforms for Hyperlocal Publishers
Although many publishers have adapted general-purpose systems like WordPress and Drupal to meet their needs — and others, like Patch and Sacramento Press, have built their own technology platforms from scratch — new CMS platforms are being developed specifically with the needs of local and regional publishers in mind. Here are seven CMS platforms that publishers can use to run local news websites…
Hyperlocal Sites Must Win Customers’ Hearts With Strong Brand Identity
Hyperlocal advertiser Papa Ads, Inc. launched “iShopStark.com” in 2007 in Canton, Ohio. It offers product reviews, price comparisons, and coupons in the Stark County metro area. In 2010, Gatehouse Media, owner of Copley Ohio Newspapers, launched ShopNStark.com in the same area, offering the same services as iShopStark. Papa Ads sued Copley, claiming that the new site infringes Papa Ads’ brand name and is causing confusion among the public…
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Streets Ahead: Google Chat, and Instagram Reels