News and Analysis
Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…
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6 Location-Based Marketing Strategies for Small Business Owners
Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands. Here are six tips from leaders in the location-based marketing field…
New Pontiflex Tool Uses Social Content to Generate Email Follow-Ups for SMBs
Mobile advertising company Pontiflex has launched a new Social FollowUp tool aimed at helping small businesses engage with new leads generated through its AdLeads platform. Social FollowUp pings newly acquired consumers with an auto-generated email that pulls recent content from a business’ existing social media accounts…
Street Fight Daily: NextDoor Raises $18.6M, YP Freshens Site
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… NextDoor, the Social Network for Neighborhoods, Raises $18.6M (GigaOm)… YP.com Freshens Up Homepage, Creates Higher Expectations for the Inside (Screenwerk)… Reinventing the Billboard (Inc.)…
Does the ‘Arms Race’ Over Mapping Tech Benefit the Local Consumer?
As the consumer’s relationship with local information has shifted from search to discovery, so has their relationship with maps. The question for Google and Apple is whether 3D mapping is an innovation built to sustain, or disrupt, the search-based local web that Google envisioned when it launched Maps in 2005…
Street Fight Daily: TaskRabbit Scores $13M, Tribune Keeps Journatic
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… TaskRabbit Takes Another $13M, With Founders Fund Leading the Round (All Things D)… Media Companies have Trouble Finding the Sweet Spot in Hyperlocal Journalism (Chicago Tribune)… The Hard Truths of Hyperlocal Journalism Reveal Themselves in Journatic Trouble (Poynter)…
How Mobile Is Transforming Local Marketing
By using mobile-location data and predictive analytics, advertisers can reach users with deals based upon where they work, live and socialize. If a relevant ad is delivered and the transaction can be completed in one-or-two clicks, mobile advertising will provide what local merchants are willing to pay for – real sales results…
PODCAST: This Week in Location-Based Marketing — Foursquare, Loc-Aid
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Coke’s campaign with Foursquare to save your parks; finally an app for chocolate lovers to get excited about; plus stories about VISA, Liveshare, Microsoft, our resource of the week and special guest Caroline Hodge CMO of Loc-Aid…
Street Fight Daily: Highlight Takes Two, Digital First Announces Curation Team
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Highlight 1.2 Solves Some of the App’s Problems, but Big Questions Remain (The Verge)… Digital First Announces Curation Team (10,000 Words)… Twitter Offers Location Targeted Advertisements (CNET)…
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