News and Analysis
Street Fight Daily: Advertisers Return to YouTube, Shopify Launches Square Rival
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Months Removed from Brand Safety Boycott, YouTube Wins Over Advertisers Again… Shopify Launches New Card Reader to Compete with Square… Facebook Changes the News Feed to Reward Fast-Loading Sites…
How Red Wing Shoes Finds Its Stride in Brand Marketing
Even with a history that spans more than 110 years, the company cannot take for granted that its product will remain front and center with buyers. Dave Schneider, Red Wing’s CMO, spoke with Street Fight recently about keeping the brand connected to its audience and the Wall of Honor, which lets customers share stories about their trusty, well-worn boots.
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Where to Look if You’re a Job-Seeking Professional in Local
Based on our conversations with presidents and CEOs and other data we track in the marketplace, we have seen a strong demand in two key areas: sales and technology. Companies continue to build up both inside, outside and national sales forces across the country. On the technology front, if you have experience with a consumer driven web company, you know how robust the job market currently is for people with your skill set. Learn more about who’s hiring and who’s not…
Street Fight Daily: Trulia Files for IPO, Groupon Investors Exit
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Trulia Files to Go Public (New York Times)… Groupon Investors Give Up (Wall Street Journal)… Layoffs At Plum District Point To Changes In Hyperlocal Deals Market (TechCrunch)…
All Geotargeting Methods Are Not Created Equal
The social-mobile-local movement will most certainly drive even stronger interest in and use of geotargeting. But with all the options available, what factors dictate when marketers should use one method over another? It depends on what message they want to convey to whom and when, along with how much contact and engagement they want with the consumer…
Street Fight Daily: Square Offers Flat Rate, Food Network Goes Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Square Offers Flat-Rate Plan for Small Businesses (New York Times)…
Food Network Goes Local, Builds Its Own Meal Finder App (GigaOm)…
Instagram 3.0 Bets Big On Geolocation With Photo Maps (TechCrunch)…
Will ‘Breaking Promos’ Help Hyperlocals Bring New Customers to SMBs?
SMBs have been flocking to social sites like Facebook, where they can set up neat pages about their products and service. That’s fine, says Scott Karp, but “the only customers they reach are existing ones.” To solve this, his service Breaking Promos lets SMBs create pages on a social site that runs within the pages of hyperlocal news sites….
Case Study: Salon Keeps Customers Coming Back With Wacky Rewards
As a co-owner at Red 7 Salon, Jason Hall likes to think of his business as the “Cheers of the salon world.” Rather than encouraging loyalty with cash-back incentives, Hall has partnered with Belly to give away “fun” rewards — like the chance to shave one of the salon owners’ heads — that don’t cost his business a dime…
Street Fight Daily: Retailers Get Into Mobile Payments, Holovaty Out at EveryBlock
A roundup of today’s big stories in hyperlocal content, commerce, and technology... 
Target, Walmart and Co.: Why Leave Mobile Payments to Others? (GigaOm)… Did Yelp and TripAdvisor Push Google to Compete? (New York Times/Bits)… Founder Adrian Holovaty Leaving EveryBlock After 5 Years (Holovaty.com)…
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