News and Analysis
Street Fight Daily: Google Identifies Publishers with Cumbersome Ads, Facebook Cleans Up Its Garden
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Reveals Sites with Failing Ads, Including LA Times, Forbes… Facebook Expels Unintentional Clicks from Its Garden to Shore Up Measurement… Analytics Are Widely Used, But Is the Effort Paying Off?…
Latest Posts
Reputation Management: Making the Connection with Small Businesses
Now that everyone has a timeline of online activities going back several years — one that family members, prospective employers, and potential life partners are looking at and judging us by — we have all become public figures to an extent, and at the same time we’ve had to transform ourselves into hall monitors of our own online activities. So why hasn’t reputation management become a de facto part of every small business marketing plan?
5 Scheduling Platforms With Rewards Program Integration
By integrating existing scheduling platforms and with newer rewards programs, businesses can use the information they already have at their fingertips to increase customer loyalty, decrease client drop-off rates, and promote continued engagement at their establishments. Here are five integrated scheduling platforms and loyalty programs that small businesses can try…
SFD: Reviews Impact Business, Groupon Execs Back Competitor
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… How Online Reviews are Crucial to a Restaurant’s Takings (The Guardian)… Awkward Belly Dance for Groupon (Wall Street Journal)… Patch Losses Communications Direct Janine Iamunno (Romenesko)…
Movers & Shakers at Gilt City, Foursquare, Maine Today, Quoin
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry — like Sarah Chubb (pictured) leaving Condé Nast Digital to join Gilt City. Plus: job openings at Yext, TripAdvisor, Telenav, and Red Bricks Media.
PODCAST: This Week in Location-Based Marketing — Discover, LevelUp
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Twitter’s shut door on developers; everyone and their mother joins the In-Location Alliance; and Paypal jumps on the Discover bus. Plus the usual funding and M&A activity, our resource of the week and special guest Michael Hagan, COO LevelUp.
SFD: Groupon’s New App, Amazon Snubs Google Maps
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon’s New App Hints At A Change In Course (Fast Company)… Amazon Teams with Nokia, Snubs Google for Maps (Reuters)… Facebook to Allow Targeting by Telephone Number? (Screenwerk)…
Block-by-Blockers Respond to Borrell’s Revenue Prescription
“People are beginning to figure out that the display advertising model is a bad carryover from mass media,” says Gordon Borrell. “What does that mean for the future of hyperlocal websites? I think there’s value in them, but I honestly don’t think there’s enough value to sustain the business model in any single market beyond being a very small niche.”
How Real Estate Agents Are Using LBS to Connect Buyers and Sellers
Real estate has always been about “location, location, location,” but that maxim is truer now than ever. Mobile apps and location-based services are increasingly becoming an important part of a real estate agent’s marketing arsenal, and an important part of the way prospective buyers find places to live…
Street Fight Daily: Yelp Surges, Google Monetizes Third-party Maps
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Surges as Growth Potential Counters Lockup Expiry (Businessweek)… Google Launches New Ad Formats To Help Developers Monetize Google Maps (TechCrunch)… Square Extends Its Retail Reach, Now Sells Its Card Reader at 1k AT&T Stores, 20k total (The Next Web)…
Why Are Local Search Results Polluted With Bad Content?
Really good local is half Q&A, half search and includes enough activity and ratings and comments to provide more than temporal relevance. But many sites that come up high in searches have few ratings, and don’t provide me with particularly useful or relevant information. And there is rarely a social graph overlay…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels