News and Analysis
Street Fight Daily: Pinterest Joins Video-Ad Craze, Uber Co-Founder Quashes Kalanick Return Rumors
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Unleashes Video Ads for All Advertisers with Third-Party Measurement Partners… Uber Co-Founder Garrett Camp Says Kalanick Will Not Return as CEO… How Quartz Achieved a 90% Renewal Rate for Branded Content…
Latest Posts
Zaarly Expands Local Marketplace With ‘Storefronts’
A little less than year after raising $14 million in series A funding and adding HP CEO Meg Whitman to its board, Zaarly has pushed out the next iteration of its local marketplace this morning. Called Storefronts, the product provides verified sellers with curated brand pages, where buyers can browse services, engage with content about the provider, and begin to build relationships with the individuals behind the services…
While SMBs Focus on Social, Online Reviews May Have More Impact
If they have a choice between social media marketing and better customer service or a better product, small businesses may in fact be better off focusing on the product rather than the marketing push. You can have the best Twitter patter and the finest Facebook page — but a half-star rating change on Yelp because you failed to flip that burger in time or didn’t make eye contact with a customer might ultimately have a bigger effect on the bottom line…
Poll: 93% of Respondents Check Reviews Before Dining or Shopping
A majority of American consumers check online reviews before shopping or dining at a local business, according to a recent Street Fight poll. The three-question poll of 200 U.S. consumers points to a customer base heavily reliant on local reviews sites, particularly among the crucial 18-34 age demographic marketers everywhere covet.
Reputation Management: Making the Connection with Small Businesses
Now that everyone has a timeline of online activities going back several years — one that family members, prospective employers, and potential life partners are looking at and judging us by — we have all become public figures to an extent, and at the same time we’ve had to transform ourselves into hall monitors of our own online activities. So why hasn’t reputation management become a de facto part of every small business marketing plan?
5 Scheduling Platforms With Rewards Program Integration
By integrating existing scheduling platforms and with newer rewards programs, businesses can use the information they already have at their fingertips to increase customer loyalty, decrease client drop-off rates, and promote continued engagement at their establishments. Here are five integrated scheduling platforms and loyalty programs that small businesses can try…
SFD: Reviews Impact Business, Groupon Execs Back Competitor
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… How Online Reviews are Crucial to a Restaurant’s Takings (The Guardian)… Awkward Belly Dance for Groupon (Wall Street Journal)… Patch Losses Communications Direct Janine Iamunno (Romenesko)…
Movers & Shakers at Gilt City, Foursquare, Maine Today, Quoin
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry — like Sarah Chubb (pictured) leaving Condé Nast Digital to join Gilt City. Plus: job openings at Yext, TripAdvisor, Telenav, and Red Bricks Media.
PODCAST: This Week in Location-Based Marketing — Discover, LevelUp
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Twitter’s shut door on developers; everyone and their mother joins the In-Location Alliance; and Paypal jumps on the Discover bus. Plus the usual funding and M&A activity, our resource of the week and special guest Michael Hagan, COO LevelUp.
SFD: Groupon’s New App, Amazon Snubs Google Maps
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon’s New App Hints At A Change In Course (Fast Company)… Amazon Teams with Nokia, Snubs Google for Maps (Reuters)… Facebook to Allow Targeting by Telephone Number? (Screenwerk)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation