News and Analysis
Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…
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Street Fight Daily: Square To Partner With NYC Cabs, Freespee Raises $3.3 M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Likely To Announce Cabs Partnership With New York City (Forbes)… Freespee Raises Further €3.3 Million For Its Mobile Click-To-Call Advertising And Analytics Service (TechCrunch)… Relocation, Relocation, Relocation – A “New” Local Ranking Tactic? (USA Today)…
Street Fight Daily: Local Search Share Increases, The Bubble That Wasn’t
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Study: 43 Percent Of Total Google Search Queries Are Local (Search Engine Land)… The Bubble That Wasn’t: What Happened to ‘People Discovery’ App (The Verge)… St. Louis Public Radio, St. Louis Beacon to Explore ‘Combining Talents and Resources’ (Poynter)…
Hyperlocal Online Ads Are About to Get a Lot Bigger — Billboard-Sized
The next time you are in your doctor’s office, at the mall or at the local sports arena, the ad that you see on a plasma TV display or a digital kiosk could have been purchased and placed there using the same type of system advertisers are using today to buy and place online display ads…
Openings & New Hires at Repair.com, Amazon, Seamless, DexOne & more
Six new AEs at Yelp, five new engineers at Apple, plus shifts across the industry in business development, sales and product management. On the move this week: Jennifer Monteverde, Navid Davani, Rebecca Lawler, Robert Kilgarriff, and more. Openings at Yext, Yahoo, Ebay, LinkedIn, Manta and more…
PODCAST: This Week in Location-Based Marketing — Gary Schwartz
In this week’s episode, hosts Rob Woodbridge and Asif Khantalking about “pretty much everyone,” including Tagwhat, Redlaser, Shopkick, Saucony, Foursquare, LooConnect, Groupon, Savored, Evzdrop, Cisco, ThinkSmart and Google. Plus, special guest Gary Schwartz, author of “Fast Shopper, Slow Store.”
Street Fight Daily: Local Online Ad Rev to Jump 30%, Facebook Reviews
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Borrell: Newspaper Revenue to Rise in 2013 (GigaOm)… Watch Out, Yelp: Facebook Is Thinking About Restaurant Reviews
(Business Insider)… Square, Starbucks roll out service (USA Today)…
How Local Sites Can Leverage Technology to Build Community
I wonder why more hyperlocal news sites aren’t adopting, or at least adapting to, this new news model that makes community and journalism what they should be – partners. Journalists need to enter this new wall-less newsroom that has been reassembled digitally in the community. If they don’t, they will end up clutching at their buggy whips like the hansom drivers who had to give the right-of-way to Henry Ford’s Model A…
Case Study: Restaurant Uses Customer Data to Measure Marketing Success
At Ping Pong Dim Sum in Washington, D.C., Myca Ferrer works hard to make sure every dollar spent on marketing is measured and tracked. By tying Venga’s loyalty platform into his restaurant’s POS system and email marketing database, Ferrer is able to track customer spending patterns and email click-through rates. He’s found that loyalty club members spend between 30% and 40% more per visit than non-loyalty club members…
Street FIght Daily: Square Launches Directory, Airbnb Pushes Into Local Recs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Launches Web Directory to Find Local Merchants (GigaOm)… Airbnb Gets Into Recommendations With “Local Lists” Of Users’ Favorite Neighborhood Hangouts (TechCrucnh)… 5 Reasons Location Is The Smartphone’s Killer Map (Fast Company)…
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