News and Analysis
The MULO Dozen: September in Review
As we head into the final months of 2024, let’s focus on what MULO (multi-location) brands, agencies, and tech companies must do to thrive. In addition to these 12 news flashes, please join us at Street Fight LIVE to get an in-depth view of the brands and companies transforming the MULO ecosystem. Checkers named a […]
Retail Media: Is it Working? Perspectives from Perion
Perion is a company that connects advertisers with consumers. They work with leading global retailers and brands such as Albertsons, Kroger, Macy’s, and Home Depot. Perion’s CEO and Director, Tal Jacobson, recently spoke with us about the surge in retail media networks. As more MULO (multi-location) brands develop their own advertising networks, we are starting […]
Marketing Storytelling: 4 Success Tips from Props
Especially as automation changes the MULO (multi-location) marketing landscape and brands use AI to target and “talk” to their consumers and prospects, the value of human-to-human connection or storytelling becomes more important. How do MULO retail, restaurant, and service brands build real loyalty among the people who spend (or could spend) with them? Joseph Perello, […]
Commentary
Branded Apps Are Connecting with Local Consumers
We’ve solidly entered the era of the branded app as the central platform for successful local loyalty programs. Branded apps, because they encourage and reward repeat business, can be seen as the central hub of a successful localized marketing strategy for many multi-location brands, especially in certain verticals where repeat business is relatively easy to win.
Latest Posts
Vericast Launches Contextual Advertising Solution
The marketing technology firm Vericast is changing its approach to contextual advertising by launching a privacy-centric solution meant to help brands reach relevant consumers in the moments when they’re most likely to be receptive. The proprietary solution bolsters Vericast’s in-house targeting capabilities. It matches ads to the content from consumers’ view or search, and it’s […]
Fire Sale: How Multi-Location Businesses Should Handle Downturns and Fails
This year alone, more than 2,000 retail locations have closed. The major casualties include Party City, Jenny Craig, and Bed Bath & Beyond. Some multi-location restaurants are also slimming down, shuttering locations in markets that aren’t performing well. That doesn’t necessarily mean the beginning of the end for the brands. They may simply reduce expenses to […]
What’s New at the Drive-Thru?
We spend the equivalent of 4.3 years of our lives in our cars. Multi-location restaurants and retailers have known this for quite some time and introduced the drive-thru decades ago. Although the exact date of the first-ever drive-up window is fiercely debated, sources indicate that banks introduced the concept in the early 1920s. The drive-thru […]
Debate – Brand Safety Risk of Advertising with Legacy Publishers
Does legitimate news, published by reputable organizations, pose a brand safety risk for brand advertisers? For nearly half of advertisers, the answer is yes. According to new data from Advertiser Perceptions, just 53% of advertisers believe that legitimate news does not pose a significant brand safety risk. For others, there is concern that having […]
What Does It Take to Succeed as a Retail Media Network?
The Retail media network is on the rise, with projections showing they could grow another 60% by 2027. While the concept has already taken hold among businesses in the retail and hospitality industries, it’s still relatively uncommon — and untested — within other verticals, like financial services and travel. What will it take to get […]
Publishers Clearing House Media Has a Trove of Clean Data
Publishers Clearing House (PCH) conjures images of sweepstakes winners being surprised with large-sum checks and bouquets of balloons. Since its founding in 1953 as a means to sell more magazine subscriptions via direct-mail promotion, PCH has evolved into a digital entertainment and commerce destination for millions of consumers in the United States, and one of […]
Tinuiti Sees Real Bright Spots in the Digital Ad Landscape
Tinuiti, the largest independent performance-marketing firm that measures across Streaming TV as well as Google, Facebook, and Amazon, has published “Q1 2023 Digital Ads Benchmark Report”. This report looks at trends across the digital ad landscape of paid search, paid social, digital marketplaces, and video and display advertising. Tinuiti has nearly $4 billion in digital […]
BOOM: Multi-location Target from 1902 to the Future
We have no shortage of companies that go BUST. Just in the past few days, we covered the demise of Bed Bath & Beyond and Jenny Craig. The failure of multi-location brands cannot be attributed just to digital options, consumer trend shifts, and bad hires or financial bets. More complex factors seem to go into […]
Survey – Consumer Buying Behavior Heavily Influenced by In-Store Digital Ads
Is the digitization of physical stores the next mega-trend in retail? That’s certainly the hope of Cooler Screens, the software technology company that powers in-store digital media and merchandising for retail. On the heels of an Insider Intelligence report showing that in-store retail media audiences are an average of 70% larger than digital audiences […]
Sleep on This! Mattress Firm sells for $4B
In a cash ($2.7B) and stock ($1.3B) transaction, Tempur Sealy International, Inc. just bought Mattress Firm, the largest multi-location retailer in the U.S. Despite massive changes in the sleep category, Mattress Firm still operates 2,300 brick-and-mortar locations in the U.S. According to a press statement, “[The acquisition will result in] 3,000 retail stores, 30 e-commerce […]
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