News and Analysis
Placed Analysis Uncovers Location Data Biases
According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach nearly $30 billion by 2020. Placed’s analysis found that just 1% of locations are accurate enough to identify a store visit.
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Forget Apple vs. Google; a Battle Brews Between Yelp and Foursquare
Foursquare bears tend to ridicule the check-in as a passing fad, but the check-in did two critical things for the company. It provided a mechanism through which the company could build and maintain its own dataset, and more importantly, it served as both an opaque piece of content (“Oh look, my friend checked-in here, it must be good.”) as well as an actionable, and manipulable, piece of data that (unlike content) gains value as inventory scales…
Street Fight Daily: Google’s Hyperlocal ‘Activity Stream’, A GrubHub IPO?
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Map Maker Goes Hyper-Local with Activity Stream (CNet)… Sizing Up GrubHub’s IPO Prospects (Crain’s Chicago Business)…Death of the Classified: Publishers Struggle to Ignite Old Ads in New Media (Paid Content)…
8 Ways Retailers Can Use Hyperlocal Tools to Capitalize on Black Friday
Black Friday sales accounted for almost 20% of total retail industry sales in 2011, and the National Retail Federation expects that figure to rise another 4.1% in 2012. In an effort to help local retailers boost their share of those sales, a number of hyperlocal platforms are stepping in with their own tools built specifically for local businesses. We spoke to several hyperlocal industry leaders to get their tips on how small businesses can promote themselves on Black Friday without overspending on expensive marketing campaigns…
Deals Plus Ads Equal a Bundle of Conversions
Deals companies that want to remain relevant must diversify their solution sets to include other services for local merchants. At the same time, publishers who are looking to expand digital revenues through deals and offers need to overcome some of the objections raised by merchants. We wondered what would happen if we bundled local deals with other advertising products, like display ads. The result was that publisher sales conversion rates nearly doubled…
Street Fight Daily: Yelp Settles ‘Best of’ Suit, Groupon Fights for Survival
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Village Voice, Yelp Settle ‘Best Of’ Trademark Suit (PC Mag)… Groupon Fights for Its Life as Daily Deals Fade (Reuters)… Learning From a Failed IPO (Venture Beat)…
Patch CCO Talks Election Coverage: Virtual News Teams, Trending Hashtag
The election was a big national story, but it was also an important local story — and served as yet another crucible to test how deeply hyperlocal network Patch has woven itself into the 850+ communities it serves across the country. Rachel Feddersen, Patch’s Chief Content Officer, spoke with Street Fight this week about how the network approached and executed its election coverage, and what potential lessons the event had for the rest of the news cycle.
Mobile Payments For Deals? Slim Majority Says No in Street Fight Poll
A new Street Fight poll has found that about 43% of consumers are willing to use a mobile wallet service in exchange for receiving deals from retailers. The survey of 500 U.S. consumers finds that a shade more than 17% are very willing to pay via mobile for deals, and another 26% are somewhat willing. But 11% are unlikely to pay with a smartphone, 24% say they’re uninterested, and another 22% don’t know what a mobile wallet is…
Street Fight Daily: Yahoo Taps DudaMobile, Groupon Tests Search
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… DudaMobile Announces SMB Mobile Sites Deal with Yahoo (Screenwerk)… Groupon Testing A Deal Search Feature In Chicago And New York (TechCrunch)… Hyperlocal Hotbed Thrives in New Jersey (NetNewsCheck)…
Groupon Bottoms Out as Billings Hit Lowest Level Since IPO
Groupon’s stock hit an all-time low in after-hours trading Thursday after the daily deals company reported lower than expected revenues in Q3, driven largely by stagnant growth in its international business. Overall gross billings, which account for all customer purchases, slid by 6% in Q3 from the previous quarter as gross billings dropped nearly 10% internationally. It’s the second consecutive quarter that Groupon saw its total billings decline…
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