News and Analysis

News & Analysis

Street Fight Daily: Amazon Tests New Delivery Service, Foursquare Revamps Developer Site

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Tests Its Own Delivery Service to Rival UPS and FedEx… Foursquare Revamps Its Developer Site as API Usage Soars… Will Messenger Lose Out to Snapchat and Instagram Through 2021?…

News & Analysis

Street Fight Daily: Snap Seeks Startups as Advertisers, How AI Could Improve Attribution

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Incentivizes Startups, Especially Mobile-First Companies, to Advertise On It… How AI Could Change Attribution Tools… How Ikea Deploys AR to Improve Its Customer Experience…

News & Analysis

PlaceIQ Unveils Tool to Measure Holistic Impact of Ads on In-Store Visits

by Stephanie Miles Share this  
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Quick-service restaurants that rely primarily on cash transactions have traditionally had a tough time understanding the real world impact of advertising on channels like television and desktop. A new product from PlaceIQ and comScore promises to change that.

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Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships

by Stephanie Miles Share this  
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Chicago-based Foiled Cupcakes is a delivery-only business, but by tapping into networks on LinkedIn and Twitter, and keeping a close watch over the reviews posted on sites like Yelp, owner Mari Luangrath has been able to cultivate relationships with potential customers and position her enterprise as the go-to destination for companies needing desserts for in-house events or client gifts…

News & Analysis

Street Fight Daily: Foursquare Responds, Apple Exposes Passbook

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph (Search Engine Land)… Apple files for Patent Passbook’s Digital Coupon Feature, Hints at NFC (The New York Times)… How Google Maps May Have Actually Helped Apple (GigaOm)…

Streets Ahead

Information Wants to Be Free, but Local Data Is Currency

by Damian Rollison Share this  
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The sizable overlap between consumer-generated information and enterprise control is experienced every day in the world of local search.Though few local search companies could exist without licensed data, once that data gets inside their walls, it becomes a foundation upon which consumer-generated data adds value to a service…

News & Analysis

Spindle Tries to Pre-empt Local Discovery With Social Alerts

by Noah Davis Share this  
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Last week, social discovery app Spindle rolled out a place-based alerts system designed to inform users of interesting and relevant social media updates from local businesses around them. Street Fight recently spoke with Spindle CEO and cofounder Pat Kinsel about about what makes Spindle’s value proposition so vital…

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2013: The Revenge of the Merchant

by Alex Salkever Share this  
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Next year, merchants will start to gain the upper hand in online marketing. That gain will come from lessons in the consumer market, where simple UI and UX have become paramount for success and sophisticated filtering has given way to three-click processes.

News & Analysis

Street Fight Daily: Mobile Ad Spend Jumps, Web Only Gets Physical

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… US Mobile Ad Spending Jumps to $4 Billion (eMarketer)… Once Proudly Web Only, Shopping Sites Hang Out Real Shingles (The New York Times)… Garmin Integrates Foursquare and Glympse with Mobile Apps for Non-Creepy Location-Sharing on the Go (The Next Web)…

News & Analysis

Native Advertising Could Spell Trouble for Foursquare With Brands

by Steven Jacobs Share this  
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Given that Foursquare’s user base isn’t going to get as big as Facebook’s or Twitter’s (which is not necessarily a bad thing) and considering the pressure to justify its valuation, putting too much faith in a native ad model could potentially spell trouble for the company…

News & Analysis

Mobile Digital Mood Ring? Gravy Targets Hyperlocal Events — All of Them

by Rick Robinson Share this  
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I recently caught up with Jeff White, the serial entrepreneur behind timeRAZOR’s app. Among other things, Gravy asks users what kinds of events and experiences they are in the mood for — rather than presenting them with a menu of options…

News & Analysis

Placecast, SocialVibe Partner to Combine Geolocation and Virtual Currency

by Patrick Duprey Share this  
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SocialVibeA new partnership between digital ad company SocialVibe and location-based mobile marketer Placecast will deliver virtual currency, accumulated via online browsing and gaming, to consumers looking for geotargeted retail discounts…

News & Analysis

Street Fight Daily: Apple Talks with Foursquare, Facebook Guns for Yelp

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Apple in Talks With Foursquare About Data-Sharing Deal (The Wall Street Journal)… Facebook Pushes Into Crowded Territory — Again — With Local Discovery Update (AllThingsD)… Swipely Hits Its Stride Combining Payments, Analytics and Loyalty (GigaOm)…

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