News and Analysis
The MULO Retail (R)Evolution: 5 Keys to Success
Retail is far from dead, despite the rise of online commerce. It’s just evolving — in some cases radically. The media is often filled with stories of MULO (multi-location) retailers declaring bankruptcy and/or shuttering locations. But, at the same time, new brands and categories are emerging and expanding. Fast Company recently featured new brands, including […]
Should MULO Brands Jump Into the U.S. Political Battleground?
As we know, brands are known for newsjacking and momentjacking. But what happens when that moment is a hotly-contested U.S. election? Today’s political climate has implications for brands and MULO (multi-location) retailers, and restaurants. Seemingly Safe Encouraging consumers to vote, regardless of their political leanings, appears to be OK, provided it is well done. In […]
Spotzer and Adplorer Partner, Ad-Tech Collaborations Continue
In a recent strategic move, Spotzer announced a partnership with Adplorer, integrating Adplorer’s ad-serving technology into SpotzerAds. This collaboration will help Spotzer’s enterprise partners and agencies, by improving ad-serving capabilities, supporting platforms like Google, Microsoft, Meta, and LinkedIn. Adplorer, with over 14 years of experience and €750 million in managed ad spend, complements Spotzer’s extensive […]
Commentary
Location-Based Marketing Association: Instagram Experiments with QR Codes
In this episode of Location Weekly, the Location-Based Marketing Association covers Doritos letting you turn any triangle into chips on Snapchat, Sonic Boom Records launching a vinyl record vending machine in Toronto, Instagram letting you share reels, posts, and your location through QR codes, and Ecom Express partnering with What3Words for last-mile delivery in India.
Latest Posts
Criteo Expands Shopify Integration, Giving Merchants Greater Access to High-Intent Buyer Audiences
The commerce media company Criteo expanded its Shopify integration this week, making it easier for merchants to access its app through new self-registration capabilities and integrate their Shopify storefronts with Criteo’s network. The expansion to Criteo’s Shopify integration is the latest in a string of recent updates designed to make it easier for merchants on […]
Direct-From-Consumer Data (DFC): Anatomy Of A Future-Proof Brand
Third-party cookies have crumbled. The IDFA is DOA. GDPR stopped being generous. In just a few short years, marketers have seen the tables turn nearly 180° — from an age where black box data ran amok and digital fingerprints littered the web to a point where consumers emerged victorious in a quest to have their […]
Boom & Bust: Learnings from Multi-location Brands
What do Brooks Brothers, White Castle, and 7-Eleven have in common? They are among the multi-location retailers, restaurants, and convenience stores founded 50+ years ago and are still operating today. Restructuring, downsizing, and a move to omnichannel sales are inevitable. When you read about brands that have survived and even thrived over the decades, many […]
Lauren Niehaus Shares 7 Things Retailers Can Learn from the Cannabis Industry
On 4/20, now considered the “national holiday” for cannabis retailers and consumers, I spoke with Lauren Niehaus, Executive Director of Government Relations at Trulieve.Trulieve has the largest retail footprint of cannabis dispensaries today, spanning 185 locations across 10 states — and growing. Growing is an aspect of what Trulieve currently does. Cultivation is part of […]
Report: Cookie Depreciation Concern Remains High Among Advertisers
Sixty-percent of publishers say they are concerned about cookie depreciation, but just 24% currently have a solution in place for their cookieless future. Those are just a few of the worrying findings from a new DoubleVerify survey of more than 800 industry professionals from a wide variety of backgrounds, including media buyers and senior decision-makers. […]
Experiential Marketing: Connections Over Impressions
Experiential marketing is the future of advertising, not just because it’s fun for participants and makes them feel more connected to the brand – though that’s true in a well-executed campaign. It’s the future because it’s more effective. As Business News Daily notes, when people participate in a brand experience or interaction, 40% say they […]
Stirista Acquires Customer Portfolios, a Strategic Lifecycle Marketing Provider
While many martech firms are retracting in 2023, Stirista is looking at expansion. The data-driven marketing company is acquiring Customer Portfolios, a Boston-based strategic lifecycle marketing provider, in a bid to bolster its customer acquisition marketing solutions with an integrated first-party data platform. “We are thrilled to welcome the talented team at Customer Portfolios to […]
Which Pandemic-Driven Retail Trends Are Here to Stay?
Many of the changes to retail shopping that took place during the pandemic-era were transient. Demand for curbside pickup and contactless delivery, for example, peaked in 2020 and 2021. Other changes in retail trends have been more permanent. Across the country, retailers are continuing to see surging interest in mobile shopping and contactless payments. Fifty-percent […]
E-commerce Retailers Need To Address Shoppers’ Rising Security Concerns
Online retailers and brands face a challenging environment as inflation makes shoppers more price-sensitive and increasingly willing to switch brands. E-commerce growth has also slowed somewhat since the early-pandemic boom, and online shoppers’ concerns about payment fraud, scams, and data protection have grown. More than half of consumers in the State of Consumer Attitudes on […]
Why NYC Needed a Rebrand
New York City is making a strong comeback in attracting business and leisure travelers since Covid-19. On March 28, the organization known for 25 years as NYC & Company, responsible for marketing the many NYC attractions inside and outside of the United States, announced its rebrand. It is now called New York City Tourism + […]
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