Spotzer and Adplorer Partner, Ad-Tech Collaborations Continue

In a recent strategic move, Spotzer announced a partnership with Adplorer, integrating Adplorer’s ad-serving technology into SpotzerAds. This collaboration will help Spotzer’s enterprise partners and agencies, by improving ad-serving capabilities, supporting platforms like Google, Microsoft, Meta, and LinkedIn.

Adplorer, with over 14 years of experience and €750 million in managed ad spend, complements Spotzer’s extensive digital marketing services, which range from website building to SEO management. This partnership strengthens Spotzer’s offering, enhancing its ability to deliver seamless and scalable marketing solutions across the globe.

Adplorer’s CEO, Dr. Constantin Lange, highlighted the perfect alignment of the two companies, praising Spotzer’s ability to deliver marketing solutions at scale. This partnership follows a methodological play for Spotzer, which has worked with large global enterprises to integrate similar tools and platforms, such as their collaboration with Yext, another strategic technology partner aimed at bolstering business listing management.

In recent years, Adplorer has continued to strengthen its position in the local digital advertising landscape, especially through strategic innovations and partnerships. One of its most significant advancements has been the development of its platform to address the needs of multi-location businesses and franchises. Adplorer’s focus has been on creating scalable local digital marketing campaigns for clients such as agencies and franchises, managing campaigns across platforms like Google, Facebook, and LinkedIn.

Additionally, Adplorer’s partnership track record over the past three years reflects a consistent strategy to align with leading platforms and businesses. Collaborations with digital agencies and brands looking to enhance their local marketing is advancing Adplorer’s position in the franchise marketing space. These moves further emphasize its commitment to leveraging technology and expertise to provide highly efficient and localized advertising solutions.

With this partnership, expect both companies to roll out new features and channels several times a year, ensuring their shared client base stays ahead in the evolving digital landscape. The partnership aligns with broader trends of collaboration in the ad-tech space, and marks another step forward for Spotzer in delivering advanced, AI-driven marketing solutions.