News and Analysis

Street Fight Daily: UberEats Generates Tremendous Growth, How AI Challenges Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Surprise Standout for Uber: Food Delivery… AI-Fueled Purchases Will Pose Challenges for Brands, Says Huge CEO… How Instagram Generates Commercial Value Out of Creative…

Openings and New Hires at Cuebiq, Hearst, Hiya

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Lotlinx, Yext, and Arkadium.

Raise Report: Funnel, Incorta, Pointy Secure New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Typeform, Slack, MealPal, Augment, and TrustRadius.

Latest Posts

Parsing the Value of Social Media Brand Advocates

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Although building a brand advocate network on social media potentially involves a lot of quid pro quo costs, it also likely creates stronger commercial relationships with the customer base than any campaign involving an attempt to buy loyalty with a discount coupon…

PODCAST: This Week in Location-Based Marketing — Yoose

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Bing can perform as the underdog, discuss the new Google Maps for iOS, and review the new Point augmented reality app. Plus funding news, resource of the week and special guest Christian Geissendoerfer of Yoose…

Street Fight Daily: Bloomspot Bought, Passbook a Hit

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.J.P. Morgan Buys Daily Deals Company Bloomspot (The Wall Street Journal)… Apple’s Passbook Is a Surprise Success for Developers (Wired)… Mobile, Location, Data (Nieman Journalism Lab)…

Big Metros and Small Indies Play ‘Let’s Make a Deal’

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Metro newspapers are shrinking — both in head count and amount of community news they publish with their limited resources. But they still have an important edge on their hyperlocal competition — in reach. But now some metros are deciding to trade reach for news…

Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships

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Chicago-based Foiled Cupcakes is a delivery-only business, but by tapping into networks on LinkedIn and Twitter, and keeping a close watch over the reviews posted on sites like Yelp, owner Mari Luangrath has been able to cultivate relationships with potential customers and position her enterprise as the go-to destination for companies needing desserts for in-house events or client gifts…

Street Fight Daily: Foursquare Responds, Apple Exposes Passbook

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph (Search Engine Land)… Apple files for Patent Passbook’s Digital Coupon Feature, Hints at NFC (The New York Times)… How Google Maps May Have Actually Helped Apple (GigaOm)…

Information Wants to Be Free, but Local Data Is Currency

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The sizable overlap between consumer-generated information and enterprise control is experienced every day in the world of local search.Though few local search companies could exist without licensed data, once that data gets inside their walls, it becomes a foundation upon which consumer-generated data adds value to a service…

Spindle Tries to Pre-empt Local Discovery With Social Alerts

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Last week, social discovery app Spindle rolled out a place-based alerts system designed to inform users of interesting and relevant social media updates from local businesses around them. Street Fight recently spoke with Spindle CEO and cofounder Pat Kinsel about about what makes Spindle’s value proposition so vital…

2013: The Revenge of the Merchant

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Next year, merchants will start to gain the upper hand in online marketing. That gain will come from lessons in the consumer market, where simple UI and UX have become paramount for success and sophisticated filtering has given way to three-click processes.

Street Fight Daily: Mobile Ad Spend Jumps, Web Only Gets Physical

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.US Mobile Ad Spending Jumps to $4 Billion (eMarketer)… Once Proudly Web Only, Shopping Sites Hang Out Real Shingles (The New York Times)… Garmin Integrates Foursquare and Glympse with Mobile Apps for Non-Creepy Location-Sharing on the Go (The Next Web)…