News and Analysis
Can the New Scroll Subscription Service Help Embattled Local Publishers?
Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free to paid. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer.
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Street Fight Daily: Ford Adds Glympse, TribLocal Head Exits
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Ford Adds Support For Glympse, Lets Friends Know When You’ll Arrive (Mashable)… Chicago Tribune Exec Leaving Company (Chicago Tribune)… Their Apps Track You. Will Congress Track Them? (The New York Times)…
The Localization of the Enterprise
Organizations are decentralizing and adapting to consumer hardware cycles by storing data in the cloud and utilizing software services without deployments. Tech capability dictated by employees is a seismic shift that will forever change the world of technology. We’re going to see a similar shift in marketing: the localization of the enterprise…
Openings & New Hires at PlaceIQ, Apple, Twitter, Hibu, and More…
As the new year opens, employers are already making moves, scooping up hot talent, and posting job openings. Find out about PlaceIQ’s expansion, a promotion at Google, where Yahoo execs go when they leave, and some interesting openings at Google, plus lots of gigs for job-seeking business development and product management professionals….
Street Fight Daily: FTC Clears Google, Square Sold at Starbucks
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Calls FTC Deal with Google a ‘Missed Opportunity’ (CNet)… Now on Sale at Starbucks: Square’s Credit Card Reader (The New York Times)… You’re Not Alone: Hyper-Local People-Finding (ClickZ)…
‘Indie’ Publishers Are Ready to Start Roaring
The Local Independent Online News Publishers association is still in the cub stage, but it’s getting ready to roar. There’s a 11-member board of directors, a sense of mission that’s powered by what looks like a strong start in networking, and not least funding from the Patterson Foundation that will encourage LION’s growth by subsidizing membership dues…
4 Hyperlocal Trends to Watch in 2013
2012’s rush to capture the hyperlocal audience has begun to wane as the reality sets in that while the online SMB market is huge and untapped, it remains hard to get those mom-and-pops to spend money on newfangled marketing methods. Last year’s intense startup activity has revealed four trends going into 2013…
Street Fight Daily: Apple Vets Waze, Yelp Lawsuit Overturned
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Is Apple Plotting A Route To A Waze Acquisition? Rumours On The Road Point To Yes… (TechCrunch)… Judge Can’t Order Yelp User to Edit Negative Review (Ars Technica)… eBay Tries Two New Ways to Sell: Drop-Off Points and Home Pick-Up (AllThingsD)…
Facebook Nearby and the Mobilization of Local
At long last, Facebook has made a serious move in the local space, and Nearby now recommends local businesses based on your friends’ likes and check-ins as well as your proximity to general business listings. I can’t think of a better or a more timely summation of what’s happened in local search during the past year…
6 Mobile Tools for Managing Customer Complaints
Rather than hiring additional employees to answer customer queries, manage complaints, check inventory, and process returns, local retailers are increasingly looking for mobile solutions. Here are six platforms that merchants can use to interact with customers and resolve issues without taking their focus off the people currently inside their stores…
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