Street Fight Daily: Ford Adds Glympse, TribLocal Head Exits

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Ford Adds Support For Glympse, Lets Friends Know When You’ll Arrive (Mashable)
Real-time location-sharing app Glympse announced plans Monday to bring its app into Ford vehicles. The first location-sharing app for Ford’s SYNC in-car connectivity system, Ford drivers will now be able use voice commands to let friends, family, and colleagues know exactly where they are while driving.

Location + Mobile + Ads: Verve CEO Says People Are Set to Get It (Street Fight)
“I think 2013 is the year that people will begin understand that mobile advertising will soon be the premium channel for all digital advertising,” says the company’s chief, Tom MacIsaac. “If you want to reach users when they are out and about, interacting with the real world, closer to the buying decision than ever before, mobile will be the preferred channel. Mobile will begin to do to online advertising what online did to print.”

Chicago Tribune Exec Leaving Company (Chicago Tribune)
Brad Moore, who oversees RedEye, TribLocal and other niche publications for the Chicago Tribune Media Group, is leaving the company to pursue other opportunities. The decision to partner with Journatic to provide hyperlocal content for TribLocal also took place during Moore’s tenure.

Using Geotargeting to Follow the Active Consumer from Desktop to Aisle (Street Fight)
Rob Friedman: Choosing a location-based solution depends on what message marketers want to convey to whom and when, along with how much contact and engagement they want with the consumer. As consumers continue to demand to shop on their terms and the local shopping experience becomes even more entrenched in the buying psyche, retailers will need a three-pronged digital strategy with a strong geotargeting component to be competitive.

Their Apps Track You. Will Congress Track Them? (The New York Times)
Legislators, regulators, advocacy groups and marketers are squaring off over newer technology: smartphones and mobile apps that can continuously record and share people’s precise movements. At issue is whether consumers are unwittingly acquiescing to pervasive tracking just for the sake of having mobile amenities like calendar, game or weather apps.

Small Business Expects to Boost Ad Spending in 2013 (Business News Daily)
In another sign of small business optimism about revenue projections for 2013, nearly a third (30.5 percent) of small businesses (SMB) that spend more than $1,000 a year on advertising plan to spend more this year than they did in 2012, new research shows. In addition to traditional advertising, the increases will also buoy expenditures on social media networks, mobile marketing and digital marketing.

Will Sense Networks Rev Up the Local Retail Mobile Ad Market? (Forbes)
Your mobile device is the ultimate location based personalized advertising platform for retailers and local-based businesses like quick-serve restaurants. Or at least it should be. But it’s not — yet.

Investing In 2013: It’s About Time, Not Location (TechCrunch)
Bill Lee: Even now, we’re in the midst of a fundamental shift away from “where” technology to “when.” While companies like Foursquare pioneered the location-based industry, consumers will now seek the tools that not only tell them where someone is, but when they will arrive or how it will save them time.

Only One Company Can Solve Apple’s Mapping Woes Quickly (and It’s Not Waze) (Venture Beat)
“There are only two companies that could possibly make sense for Apple to buy,” said Skobbler’s Marcus Thielking. “There’s Garmin, which doesn’t use TomTom, on which Apple Maps is built, and there’s TomTom itself. TomTom would be my bet.”

Euclid, The “Google Analytics For The Real World,” Partners With Aruba, Aerohive, Xirrus & Others To Make Customer Tracking Sensor-Free (TechCrunch)
Euclid, the new startup from the creators of Urchin, a company Google acquired which then became the basis of Google Analytics, first introduced its offline customer tracking solution – or “Google Analytics for the real world,” as the team calls it – just over a year ago. Euclid is rolling out a new version of its solution called “Euclid Zero,” which is the first time businesses can use its cloud-based software without having to install a hardware sensor device in their stores.

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