News and Analysis
MULO & Meta & An Amazing Speaker Line-up!
200 senior professionals will be gathering at Meta’s headquarters in Chicago on November 7th for the re-launch of the Street Fight LIVE Summit. Will you join us? Or get left behind by your MULO (multi-location) competitors? Make sure every one of your locations is booming. Or, if you support MULO brands, this is a fantastic […]
The MULO Dozen: September in Review
As we head into the final months of 2024, let’s focus on what MULO (multi-location) brands, agencies, and tech companies must do to thrive. In addition to these 12 news flashes, please join us at Street Fight LIVE to get an in-depth view of the brands and companies transforming the MULO ecosystem. Checkers named a […]
Retail Media: Is it Working? Perspectives from Perion
Perion is a company that connects advertisers with consumers. They work with leading global retailers and brands such as Albertsons, Kroger, Macy’s, and Home Depot. Perion’s CEO and Director, Tal Jacobson, recently spoke with us about the surge in retail media networks. As more MULO (multi-location) brands develop their own advertising networks, we are starting […]
Commentary
Location-Based Marketing Association: Panera Bread Tests CarPlay in the Drive-Thru
In this episode of Location Weekly, the Location-Based Marketing Association covers REVLAB Technology rolling out its Campus Safe panic button, the Minnesota Twins partnering with ARound for virtual experiences, Panera Bread testing CarPlay in the drive-thru, and Cerence launching a new solution to make any car smart.
Maximizing Brand Growth via OOH amid a Downturn
The channel as a whole has evolved from the last time the country went through a recession in 2008, opening up many more opportunities for brands looking to remain front and center for consumers during economic turmoil. Here are five strategic ways to maximize brand growth via OOH during a recession.
Latest Posts
Billionaire Steve Kuhn Finds New Use for Empty Retail Spaces
What’s that new use? You guessed it…pickleball! But financier and Major League Pickleball founder Steve Kuhn called his new multi-location brand Picklemall. Taking full advantage of large empty spaces in shopping malls, the company will launch its first indoor pickleball concept in Arizona Mills in Tempe in July 2023. It expects to open 50 locations […]
Amperity Getting Ahead of Cookieless Targeting
Google’s plan to eradicate the third-party cookie is still on track for 2024, but it is starting slowly, turning off just 1% of these tracking pieces of code in Chrome in Q1. Other companies are already taking similar steps to wean their measurement systems to prepare for cookieless targeting, and Amperity is no exception. The […]
5 Brands Using QR Codes to Drive Traffic to Online Platforms
The predictions were correct. QR codes are back — in a big way. After debuting in the 1990s, then losing relevance in the early 2000s, QR codes came roaring back to life in 2020. Now, three years after QR codes re-entered the mainstream during the Covid-19 pandemic, some of the biggest brands in the world […]
Seedtag Launches Next-Gen AI Solution
Global contextual ad company Seedtag has launched a next-gen AI powered context platform that gives brands and agencies the ability to create tailored creative ads that fit the context of the page on which they are featured. Dubbed “Liz,” the platform uses deep learning, computer vision, and natural language processing to create insight-driven prompts from […]
The Power of DOOH in an Omnichannel Media Strategy
To the layperson, out-of-home advertising means nothing but billboards that litter the landscape and ads on taxi tops or elsewhere that their eyes randomly scan. Even some sectors of the marketing industry do not give much thought to DOOH advertising or digital-out-of-home advertising. But these media channels are much more strategic and powerful than many […]
Why One Version of the Truth Is Vital to a Retailer’s Success
When walking into a Walmart, customers know exactly what to expect, as the brand provides a consistent experience from merchandise to employee interactions, no matter the location. With over 10,500 stores, Walmart employs 2.1 million associates. From a managerial standpoint, that number can seem daunting. Providing a consistent experience across all store locations can be […]
A Dozen Predictions for Multi-Location Brands
Over the past few years, we’ve seen cosmic shifts in consumer shopping and dining behaviors. Our lives have been forever changed by the pandemic and the proliferation of a wide range of technologies (not to mention supply chain challenges). Our focus on multi-location brands qualifies us as futurists, so here are some of our observations […]
Blueshift CEO: Every Marketer’s Job Has Become Complex
What do major brands like StitchFix, CarParts, and Discovery+ know about digital marketing and AI that the little guys don’t? That’s a question best asked to the person responsible for developing cross-channel campaigns and customer engagement programs for some of the top brands in the country, Vijay Chittoor. As co-founder and CEO of Blueshift, a customer […]
Brand Marketers Strike a Balance Between Personalization, Privacy
Individualized marketing is a powerful tool for brands looking to engage with customers on a deeper level, but with one wrong step, personalization can quickly become creepy. Although 62% of consumers today say they expect personalization from their favorite brands, just 40% say they actually trust brands to use their data responsibly and keep it […]
The Paddy Box: For the Irish People in Your Life
Not many people know the origins of the word “paddy,” as it relates to Irish heritage, and its use has a complicated history. In Ireland, “Paddy” is a nickname for Patrick (Ireland’s patron saint). The Irish name for Patrick is Pádraic or Pádraig, hence why you wish someone a happy St. Paddy’s day (not St. […]
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