News and Analysis
Resonate Knows Who the Next President Is
The effects of a dock strike (averted for now) could have been one of those situations that changes the course of a presidential election. In 2016, then FBI Director James Comey investigated Hillary Clinton’s use of her personal email system in her role as Secretary of State. It was a major factor in swinging the […]
A Chat With Lucy Kriz of Criteo, a History Buff & Futurist
Lucy Kriz, VP of Global Brands at Criteo, is one of the 30 inspirational speakers coming to Street Fight LIVE 2024 on November 7th. Kriz is involved in the evolution of the media that builds MULO (multi-location) brands. To give you a preview of Kriz’ expertise and perspectives, we interviewed her about how she got […]
Holidays 2024: MULO Experts Predict the Spending Future
Although pumpkins currently line store shelves and turkeys are being prepped for November, retailers, restaurants, and service businesses (like spas, salons, and venues that sell gift certificates) have been thinking about the December holidays for a long time. This year, consumers are expected to spend about $241B, setting a new record. Seasonal spending is about […]
Latest Posts
5 Franchise Tips to Ease Friction
Franchise businesses account for a whopping 10.5% of all companies with paid employees. According to the U.S. Census Bureau, they account for $1.3 trillion in sales across various industries. Franchising enables brands to grow and quickly open multiple locations. People who buy into franchises have the ability to fulfill their entrepreneurial dreams without shouldering the […]
Acoustic Gets to the ‘Why’ of the Customer Journey
Acoustic is a global SaaS subscription company that provides customer-engagement tools for B2C brands. It has worked with brands including Pura, PayPal, Scientific American, and Ticketmaster. In 2022, Acoustic helped clients manage over 120 billion personalized interactions by focusing on the customer journey. John Riewerts, SVP of Engineering at Acoustic, explains the company’s newest offering […]
Emodo COO: AI Is Where We’re Continuing to Focus
As the mobile adtech division of the telecom giant Ericsson, Emodo is placing a major emphasis on AI-driven performance and personalization in programmatic advertising this year. The company is also doubling down on innovations around optimization, especially as it relates to targeting, innovative formats, and unique inventory. At the head of all these initiatives is […]
How LiveRamp Helps Brands Manage First-Party Data
Is the juice worth the squeeze? That’s what SaaS company LiveRamp wants clients to ask themselves when they opt for the relative ease of scaling ad campaigns in walled gardens like Facebook. Consumer perceptions and privacy regulations are continuing to evolve, and personally identifiable information (PII) via first-party data is a brand’s most valuable asset. […]
The Top 7 Challenges Multi-Location (MULO) Brands Face Today
Whether a multi-location brand has 10 storefronts or >1,000, the challenges faced today are similar. Over the past five years, cosmic shifts in how people work, live, travel, and shop have surfaced a new range of consumer trends. “Near me” is a common part of search behavior today. And the distance someone is willing to […]
Survey Reveals Why Customers Delete Branded Apps
The number one reason consumers delete branded apps is to free up phone storage space. According to a survey from Airship and Sapio Research, 32% percent of respondents cited space as the top reason. In-app ads, if multitudinous, were cited as the second highest reason people deleted branded apps (30% of respondents). Sapio Research and […]
GroundTruth CMO: ‘Most Brand Marketers Struggle with Marketing Vanity Metrics’
The role of a marketer changed drastically in 2023. Rather than being centered on brand, advertising, and digital marketing, brand marketers today are focusing more heavily on strategic areas, like marketing analytics, revenue growth, innovation, and market entry strategy. Surveys show that while firms are slowing their investments in customer relationship management systems, brand building, […]
Hair Care Today…$41B Tomorrow: The Growth of a Category
Hair care is a rapidly-growing category for multi-location brands. As part of our future-forward series, we’ll cover categories that are on the upswing in the MULO (multi-location) ecosystem, along with trends that will impact individual brands’ survival and growth. Intellectual capital has value, but what’s ON our heads can be as lucrative as what’s in […]
Social Marketing Gets Redefined in the Era of AI
In an era where everyone is trying to get more done in less time, generative AI has become a valuable tool for social marketing professionals. According to a new survey from Sprout Social, conducted by the digital insights firm Cint, 71% of social media marketers have already started using AI and machine learning tools, and […]
The Taco War Rages On
Publicity stunt or legal battle? Or, perhaps, a little of both. In case you’ve been too busy over the past week to track the battle antics. Here’s a brief summary. Taco John’s trademarked the term “Taco Tuesday” back in 1989. Taco Bell is now taking legal action to invalidate the trademark so all taco-selling brands […]
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Beyond Likes: Win Hearts with Emotional Marketing