News and Analysis
New Study by Washie Reveals Why Your Bathroom Matters
When discussing MULO (multi-location) brands, we focus on their inventory, menu, drive-thru, and talent. But you don’t always hear much about the paper towel dispenser or the toilet plunger in the bathroom —until Washie. If a consumer walks out of a bathroom talking about the appearance or smell of a restroom at a restaurant, retailer, […]
Enhancing Fan Experience with Advanced Technology
In today’s data-driven world, sports franchises are not just competing on the field, but also in the realm of fan engagement. Navigating the complexities of fan data—spanning ticket sales, merchandise purchases, digital experiences, and season ticket holder interactions—has become a crucial challenge for teams aiming to understand their audience on a deeper level. It’s no […]
Seedtag Is Ready for Contextual Advertising’s Renaissance
Brian Danzis is a busy bee. In addition to running Seedtag as President, North America, he’s been on the speaking circuit. Most recently he was at Advertising Week in New York in October, speaking on a panel about CTV and retail media. In September, Danzis appeared at the Cynopsis Big TV Summit on a panel […]
Commentary
The Telltale Signs of Fake Reviews
Curtis Boyd is the founder of a Southern California-based company, The Transparency Co, which has gained significant attention in recent months for the technology Boyd has developed to detect fake reviews at scale. Boyd’s company has recently secured government contracts to help ferret out fake reviews online.
Ecommerce Design: How Smart UI Choices Boost Engagement and Conversion
In ecommerce, conversions are considered the most important metric to track. However, an increase in engagement can matter just as much: the more people interact with your pages, the more likely they are to return and convert later as well as to promote your business among their own network.
Latest Posts
Study: ‘Ghosting’ Customers Leads to $2.4 Billion Loss in Retail Sales
Even if you haven’t heard the term “ghosting” before, you’ve almost certainly experienced it. Ghosting, or ending a relationship by suddenly withdrawing from all communication, is the exact opposite of what brand marketers are going for when they work to cultivate and deepen their relationships with customers. And yet, according to a new study, by […]
Google Third-Party Cookies, Adds LiveRamp to Data Clean Room Lineup
One year. That’s how long Google says publishers have to test — and raise any red flags on — the cookie alternatives in its Chrome Privacy Sandbox. In a recent announcement, Joey Trotz, director of product for Google’s Privacy Sandbox Ecosystems, all but guaranteed the company would finally be depreciating third-party cookies in the second half […]
Meet the Robotproof Leader: An Interview with Matt Robison About Boosting Product Sales
Matt Robison is the Founder & CEO of a marketing agency called Robotproof. The company is aptly named because he has a unique perspective on how to boost product sales by entertaining and engaging humans — and training the people who sell to them — at multi-location retailers. Robotproof’s primary focus is experiential marketing — […]
How Retailers Are Getting More Mileage from Curbside Pickups
With the pandemic firmly in the rearview mirror, consumers have returned to stores en masse. Surveys show that shopping behaviors in 2023 are not all that different from 2019 — with a few big exceptions. Online shopping continues to be more popular today than it was before the pandemic, and BOPIS—buy online, pickup in-store—has also […]
BOOM: Beyond the Barbells (MULO Specialty Gyms Abound)
We live in a world obsessed with longevity and fitness. Exercise has long been a big business. The fitness industry had its renaissance in the 1970s and 80s when the widespread adoption of TV and insights into the role of working out in battling heart disease gave rise to the practices of aerobics and yoga. […]
Bombas Sees Opportunity in Mission-Driven OOH Strategy
When Randy Goldberg and David Heath launched Bombas back in 2013, the direct-to-consumer sock startup was primarily known for its focus on charity — famously donating a pair of socks for every pair sold. Although Bombas has remained dedicated to that mission in the years since, the company has also expanded to become a complete […]
3 Tips to Help Marketers Modernize and Maximize Marketing Technology
According to Gartner, the average marketer only utilized 42% of their marketing technology (martech) stack’s capabilities last year, a 16% drop from the 2020 figure (58%). Specifically, the research identified consistent overlap of martech elements, a shortage of marketing talent with comprehensive martech knowledge, and the overall complexity of marketing technology as key contributors to […]
‘Sludge Content’ Creates Opportunity for Brand Marketers
What do you know about sludge content? The latest trend on TikTok gives viewers a split-screen look at two or more videos at once. It’s a form of escapism for consumers — and an untapped opportunity for brand marketers. As consumers’ content consumption habits evolve, advertisers are being forced to take new factors into account […]
To Market, To Market: Trends in the MULO Grocery Store Industry
The multi-location grocery store industry is no longer just traditional grocers. Target, drug stores like CVS and Walgreens, and convenience stores now stock shelves with household staples. “Traditional” grocery stores have expanded their product offerings to include greeting cards, flowers, and hardware items. Specialty grocers abound, and many niche brands are expanding to new geographies […]
Microsoft Advertising Honors Tinuiti
Now that Microsoft Advertising has named Tinuiti its Global Client Partner of the Year for the first time. Josh Brisco, Group VP of Acquisition Media at the largest independent performance-marketing firm in the U.S., reflected on this latest recognition. Although being named Global Client Partner of the Year is a first for Tinuiti from Microsoft, […]
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