News and Analysis
How to Visualize Cause and Effect in Local Brand Marketing
Mark Stouse, CEO and co-founder of Proof Analytics, says there are ways for chief marketing officers to gird themselves in case of market downturns by using data to support their value to the businesses they serve. This is especially critical, he says given the growing control over tech spending that CMOs now command.
Street Fight Daily: Location to Power Local Google Search, Square Turns to Large Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google to Use Location Data as Primary Factor for Local Search Results… Square Announces the Register, a $999 POS Device for Larger Businesses… Why Selling Higher-End Brands Gives Walmart a Fighting Chance Against Amazon…
On the Various Challenges Facing European Publishers (and Some Solutions)
“As audiences age out, the number of print subscribers will plummet, and as older small business owners retire, old ways of doing business … retire with them as well,” David Mihm writes to Mike Blumenthal. “Legacy media companies that don’t evolve rapidly are going to be left with no audience and no customers.”
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Street Fight Daily: Zaarly Pivots, Can Hyperlocal Scale?
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Zaarly Shutters Its Reverse Craigslist Marketplace, Goes All In On Virtual Storefronts As Co-Founder Exits (TechCrunch)… Hyperlocal Cooties (Buzz Machine)… NY Daily News Releases City Guide App With MyCityWay (AdWeek)…
Publishers Could Gain More Control as Browsers Curb Behavioral Ads
As limits arise on behavioral ads, endemic sites (or sites with actionable user data) can essentially become ad networks. If browser limits mean that Cars.com can no longer sell its data, then the opportunity exists for the company itself to develop a platform to sell audience extension…
PODCAST: This Week in Location-Based Marketing — CrowdOptic
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Guardly’s indoor emergency services; Banjo is chosen by Google+; Qualcomm’s greatest location advertising campaign ever; Hot Wheels tweets for Cameros; Sonar introduces us to the Bing Fund; and Andrew Mason shows his character…
Street Fight Daily: Facebook’s New Feed, Plum District Founder Out
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Don’t Laugh at Zuckerberg’s Newspaper Metaphor, It’s More Accurate Than You Think (PadnoDaily)… CEO And Founder Megan Gardner Out At Mom-Centric Deals Site Plum District, Ex-Googler Susan Kim Takes Over (TechCrunch)… AOL’s CEO to Haters: Our Content Strategy Was Right After All (and Patch is Fine Too) (Paid Content)…
Deep Cuts Brought Daily Voice Back From the Brink
Faced with uneasy investors and a cash burn of $500,000 a month, the company’s founder Carll Tucker wondered last weekend: “Is this it?” But after 48 hours of number crunching, Tucker finally came up with a one-page document that he was convinced would be Daily Voice’s passport to a secure future…
Banjo Founder: ‘Emotional Connection’ Is Key for Mobile
In less than a year, social discovery app Banjo has jumped from fewer than a million users to over four million. The mobile service allows users to discover real-time data across social networks and learn more about places, and it recently launched a tablet app. Street Fight caught up with Banjo founder and CEO Damien Patton to chat about the future of mobile, making money, and the value of data…
5 Can’t-Miss SXSWi Panels for the Local-Obsessed
The annual SXSW Interactive Festival starts tomorrow and runs through Tuesday. With five days packed with a wide range of panels and presentations, the confab can be thrilling and overwhelming at the same time. Here are five sessions focused on the future of local and social that Street Fight readers will be especially interested in…
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Why TV Remains the Heartbeat of Local Connection