News and Analysis
Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Know AAP from AGM and AMS: How Amazon’s Major Ad Offerings Work… Facebook to Book Advertising Revenue Locally Amid Political Pressure… Sephora Mastered In-Store Sales by Investing in Data and Cutting-Edge Technology…
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Case Study: How a National Restaurant Group Uses Hyperlocal Platforms
As the national sales and marketing director for East Coast Saloons, a management company that operates bars and restaurants nationwide including McFadden’s, Calico Jack’s, and Johnny Utah’s in New York City, Gina Groh fields cold calls from hyperlocal startups on a daily basis. When deciding whether a particular platform will be a good fit, Groh is primarily concerned with the return on investment and the time involved in setting up the system…
Authenticity: The Force Behind the Local Snowball Effect
One of the new values that the Web demands is authenticity. For news, it means a commitment to truthfulness by bringing readers or viewers as close as possible to the source of information. In business, it also means being truthful in our behavior, attributions and even our intentions. It’s an underappreciated and underutilized value, and it strikes at the very heart of marketing — especially at the hyperlocal level…
Street Fight Daily: Facebook Reaches 1M Advertisers, Waze Deal May Invite Scrunity
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Facebook Reaches 1 Million Active Advertisers As Small Businesses Adopt (Reuters)… Google’s Effort to Skirt Regulation May Invite More Scrutiny (New York Times)… Groupon Pivots Amid Management Upheaval, Lagging Stock Price (AdAge)…
ReachLocal CEO: Commerce Solutions Becoming Alternatives to Local Search
Whereas most companies have built either a consumer-brand or a back-end for merchants, the company has spun out a SaaS tool, ReachCommerce, from its branded ClubLocal platform. Street Fight recently caught up with Zorik Gordon, ReachLocal’s chief executive, to talk about the origins of the new project, the challenges with bring local services online, and the impact a shift from advertising to commerce might have on local search companies like Yelp…
WPP’s Morrison: Why the Tide Is Turning for Brick-and-Mortar Retail
Gwen Morrison heads up the WPP’s global retail practice, The Store, and works with some of the world’s largest retailers on daily basis to help facilitate the transition to a more connected and empowered local consumer. Street Fight recently caught up with Morrison to talk about the transformation of offline retail, what big retailers are investing in today, and the impact of mobile in emerging markets…
VIDEO: The Pains and Promise of an ‘Amazon’ for Local Services
As investors continue to pour funding into the local services space, the competition over one of the last white spaces of the consumer web is heating up. During a session at Street Fight Summit West earlier this month in San Francisco, Ethan Anderson, founder at booking service MyTime, and Booker CEO Josh McCarter debated the dynamics of building an “Amazon for local services”…
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