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Street Fight Daily: Patch Launches Native Ads, Foursquare Looks to International Growth
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Leela de Kretser Is Leaving DNAinfo (Observer)… AOL’s Patch Creates Fictional Publication for Disney Movie Planes (AdWeek)… Foursquare Tunes Into International Growth, Inks Live Music Check-In Deal With Deezer To Promote Paid Subs (TechCrunch)…
Why Hyperlocal Is Naturally Suited for Investigative Reporting
A new study by local media research/consulting firm AR&D and Investigative Reporters and Editors (IRE) reveals that investigative reporting is a big draw for consumers when it comes to media choice. Sixty-two precent said it was reason enough to follow a particular news organization, and it ranked only behind weather (54% preference) in terms of interest — and that interest is growing. Investigative reporting is plain old reporting. Period. And it begins with getting off the lazy and easy commodity news bandwagon and growing a reportorial spine…
7 Strategies for Generating Localized News Stories
Appealing to a hyperlocal audience means going beyond repackaged press releases and community events listings to uncover truly newsworthy stories happening in individual neighborhoods. We consulted with experts from some of the country’s top hyperlocal publications to round up the best strategies for developing localized story ideas on a regular basis. Here are their best tips…
How Bad Location Data Is Poisoning the Mobile Well
Marketers don’t have to be at the mercy of bad data. A number of vendors can help marketers sniff out embellished or inaccurate data using machine-learning algorithms to identify lat-longs commonly derived from a centroid. Advertising networks also have a small advantage over ad exchanges in that they can work directly with a publisher to ensure that only quality data gets passed along….
Street Fight Daily: Massive Layoffs at CityGrid, FTC Expands Regulations On Location Data
A roundup of today’s big stories in hyperlocal content, commerce, and technology… IAC’s CityGrid, Parent Of CitySearch And Urbanspoon, Lays Off Two-Thirds Of Staff, As Local Ad Push Bites(TechCrunch)… FTC Updates COPPA With New Restrictions On Location Data (AdExchanger)… Is Yelp A Bully Or Just Misunderstood? (BuzzFeed)…
When It Comes to Mobile Local Search and SMBs: Mind the Gap
Mobile is inherently local and thus conducive to location-based, high-intent user engagement, all of which appeals to many SMBs. B ut mobile also exacerbates their paradox of choice. That’s why there is a big opportunity for third parties to help SMBs get there. That can be marketing or SEO consultants, but the real opportunity is for the local media organizations with deep roots and existing relationships with SMBs…
Why Cars Could Be the Next Big Platform for Local Search
Amid praise and criticism of the flatter design of Apple’s newest mobile operating system, the company quietly introduced a potentially transformative feature in iOS7: iOS in the Car. Pedestrian-friendly cities like New York and San Francisco may prove a fertile breeding grounds for local discovery apps like Foursquare, but it’s the suburban car-bound consumer that presents the biggest opportunity for local technology companies today, including …
Street Fight Daily: Delivery Hero Raises $30M, Groupon Looks To High-End
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Delivery Hero Tops Up Series D With $30M As Its Global Take-Out Service Heads For Profit (TechCrunch)… Groupon Makes Bid To Reach High-End Customers (USA Today)… Here’s A Heavy Dose Of Reality For New Mobile Payments Startup Clinkle (ReadWrite)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation