News and Analysis
Street Fight Daily: Amazon Thrives on Last-Minute Shopping, Pubs See Gains in E-Commerce
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Last-Minute Shoppers Boost Amazon As Yearly Usage of Expedited Delivery Services Doubles… For Some Publishers, The Holidays Bring Jumps in E-Commerce Sales… Search Disruption: How Brands Will Compete with the Duopoly in 2018…
Street Fight Daily: Voice Fuels CNBC’s Efforts to Monetize, Inside Google Maps’ Data Gold Mine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… CNBC Eyes Monetization After Its Voice Audience Doubled This Year… This Cartographer’s Deep Dive Into Google Maps Is Fascinating… The Top Stories and Trends of 2017 in Data-Driven Advertising…
Street Culture: Choozle’s Culture Attracts a New CTO and a New Dialogue
Getting rid of job titles and helping people detach from job titles are two of the biggest challenges around refocusing a company on its culture and its values, CTO John Schnipkoweit says. At Choozle, the culture is focused around the product it is creating, and allowing that product to drive the company.
Latest Posts
How Local Search Looks to the Rest of Us
It seems like many recent conversations, webinars, articles, and studies have pointed to the same conclusion: local search as an industry is insufficiently aware of how its products are actually used by consumers and small businesses. Many of the solutions put forward by consumer-facing local publishers and by business-facing services overestimate our appetite for new products and the amount of time and energy we want to spend using online tools…
Local Media’s Data-Driven Future
New value creation is the purpose of media companies today, whether small or big. I genuinely feel sorry for those who believe there is a future in practicing content creation alone. Last week, I called for a strategic makeover. We need a new strategic plan that positions us as more than “just” a media company and behind which our employees can throw their energy. So here are ten things that I view as tactically supporting such a strategy…
Why Are These 5 Apps Tracking Your Location?
Data privacy has become a particularly prickly issue in the mobile marketing space. As brands shift more and more of their marketing budgets to mobile initiatives, many want to emulate the behavioral targeting of a data-rich desktop environment on the cookie-less mobile medium. A number of mobile apps have started collecting user location information despite the fact that it’s not particularly relevant to their function. Here are a few that might surprise you…
6 ‘Microfencing’ Tools for Retailers
Dozens of popular geofencing platforms help retailers generate foot traffic — but what happens after these potential customers cross a store’s threshold is anyone’s guess. In an effort to drive traffic to specific points inside their stores — like special displays, brand kiosks, or promoted products — retailers and brand manufacturers are beginning to utilize “microfencing” solutions from indoor navigation vendors. Here are six tools that retailers and brands can use for in-store “microfencing.”
Street Fight Daily: Gowalla Founder Leaving Facebook
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Gowalla Co-Founder Josh Williams to Depart Facebook (AllThingsD)… The False Hope of Hyperlocal (Digiday)… Does In-Store Location Tracking Cross The “Creepy Line”? (MarketingLand)…
Why Local is the Future of Commerce
The past decade has seen a slow but persistent transformation in the set of services consumers use to navigate the local marketplace. One by one, technology firms have recreated or reinvented various layers of the local shopping experience, disrupting industries and opening doors for new ones to emerge. The transformation began in search, but companies have since started to rethink the way we buy and retrieve these goods and services as well as the way businesses reward, and retain, past customers, creating a coordinated “stack,” to borrow a term from computing.
Street Fight Daily: Retailers Track Shoppers In-Store, In Defense of Foursquare
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Attention, Shoppers: Store Is Tracking Your Cell (New York Times)… A (Modest) Defense of Foursquare (Inc.)… We Want Privacy From The Government, But We’re An Open Book On Social Media (Guardian)…
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