News and Analysis
Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Sees Precipitous Decline in Google Search Visibility While Video Rises… Kohl’s Shares Could Pop 50 Percent as Amazon Partnership Ramps Up… With Facebook Emphasizing Community, Marketers Are Trying Out Facebook Groups…
5 Tech Companies Changing the Grocery Industry
The percentage of grocery purchases influenced by digital media nearly doubled last year, and by 2025 roughly one-fifth of U.S. grocery sales are expected to happen online. Now it’s time for technology vendors to step in with new innovations, so that the industry can continue to evolve. Here are five firms working to change the way we buy groceries right now.
Latest Posts
Street Fight Daily: Groupon Buys Booking App, Bing Adds Local Inventory
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Groupon Buys European Last-Minute Hotel Booking App Blink To Boost Its Travel Business (TheNextWeb)… Bing To Include Local Product Inventory In Search Results (SearchEngineLand)… Foursquare Touts 40M Users In Bid For Renewed Relevancy (CNet)…
Case Study: Boosting Customer Retention With a Card-Based Program
Local merchants need to keep their customer base in mind when deciding which hyperlocal loyalty platform to use. After experimenting with a mobile-only loyalty platform, Alex Su, the owner of Tpumps Tea Shop in San Mateo, Calif.,was surprised to learn that his customers weren’t as interested in earning rewards through their smartphones as he had previously thought. A different kind of loyalty program from FiveStars provided an alternative…
LBMA Podcast: Ubimo and Belly Funded, Foursquare’s Pro-active Recs
On the show: Foursquare’s proactive recommendations; McDonalds’ NFC Happy Table; JDS Uniphase launches Location Insight Services; 7Eleven invests in Belly with Andreessen Horowitz. Plus our featured app is CO Everywhere, our mobile minute with Chuck Martin looks at the biggest threat to your mobile strategy, and our special guest is journalist and author Nora Young…
Street Fight Daily: PayPal Redesigns App, Braintree’s on the Block
A roundup of today’s big stories in hyperlocal content, commerce, and technology… PayPal Refreshes Mobile App to Woo Shoppers and Fight Off Rivals (New York Times)… Braintree Is On The Block, Had Acquisition Talks With Square (TechCrunch)… Last-Minute Deal App HotelTonight Raises $45 Million (Wall Street Journal)…
GoDaddy Cleans Up Marketing and Simplifies Product to Woo VSBs
The internet services company announced a major rebrand this morning, chucking the racy ads and convoluted site for a cleaner product and entrepreneur-focused pitch aimed at repositioning GoDaddy as a small business marketing firm. The rebranding includes a new marketing campaign as well as a redesign of both the company’s site and its flagship website-building product…
Is ‘The Road’ a Community News Model That Can Go the Distance?
What to make of the ambitious “The Road” project that C-Ville Weekly in Charlottesville, Va., presented last week on its website? Is this multimedia extravaganza a promising way for community sites to go in their Holy Grail-like quest for a news model that will engage users and attract advertisers — and make for a better community, to boot? Keep in mind that “The Road” consumed more than 300 hours of editorial and production time, but didn’t produce a single dollar of revenue…
How to Find Great Salespeople for Your Hyperlocal Business
Finding the right salespeople is one of the keys to success for any hyperlocal startup with plans to sell to local merchants, but identifying and hiring professionals with the right skillsets isn’t always as easy as it sounds. In an effort to bring some clarity to the issue, we checked in with five hyperlocal executives and asked about their strategies for finding salespeople who can effectively sell to local merchants. Here is their advice…
Here’s What A Good Lead Looks Like in Local
Radius uses the core technology developed at Fwix — a system for aggregating and structuring the billion of references to places across the web — to track the activity of local businesses, and then packages the information in a business intelligence product for firms looking to sell to local businesses. Street Fight recently caught up with Darian Shirazi, the company’s founder, to discuss the digital traits of a great prospect and who’s winning (and losing) in the local marketplace…
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