News and Analysis
Content Creators are Upping Their Game
When we hear “content creators” and “influencers” we may think primarily about people unboxing new products, waxing poetic about their cosmetics, sharing branded recipes, or merely dancing on TikTok. Many of these people are “citizen marketers” who promote products for a paycheck. However, another group of content creators focuses on developing more in-depth content that […]
Holidays 2024 Installment 1: Megan Harbold Predicts the Spending Future
We recently announced that because the holidays are a huge and complex spending season for MULO (multi-location) brands we are reaching out to industry leaders for their predictions about holidays 2024. Our first perspective is from a company with a broad and deep understanding of spending data and today’s marketing strategies and tactics. Skai VP […]
Multi-family Housing: The Brand Experience Part 1
We met Jennifer Carter, VP of Marketing of the Multifamily Media Network, at the Blueprint conference, where commercial and residential real estate businesses shared their perspectives about the multi-family industry’s future and the marketing and technologies behind it. As we spoke with Carter, we realized that multi-family homes (e.g., apartment complexes, condos, co-ops, and mixed-used […]
Commentary
Brand Shoppability Comes to YouTube Shorts
We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue. This comes as it tries to attract creators and counteract revenue declines.
Google Overhauls Business Profile Manager with Transition to Search Interface
Lots of the functionality is exactly the same between the old GMB and the new NMX, the only difference being where the features reside. For most businesses, updating your phone number, your hours of operation, or your business attributes will seem very familiar. Here are some of the significant differences.
Open-Source Data Is a Risky Gamble for Businesses
While open-source data is free, it can cost a great deal of capital in the long run. For some companies, especially those with robust engineering teams, these costs might be acceptable. For others, however, it might be wiser to dedicate spend to an initial data purchase to avoid ROI headaches down the line.
Latest Posts
C’mon Publishers and Streamers, Give It a Wurl
When it comes to solving business problems, the Wurl platform addresses three core needs in the CTV ecosystem for content publishers and streamers : monetization, performance marketing, and distribution. On the monetization front, it helps publishers and streamers maximize their supply by connecting them with advertisers. In terms of performance marketing, its connects publishers and […]
Raising Cane’s Adds Dazzle (and Fries) to its Footprint on Times Square
Times Square in New York City is known as the “Crossroads of the World.” And MULO (multi-location) brand Raising Cane’s is known for its chicken finger meals and sauces. The Texas-based brand hired a local New York (Brooklyn-based) creative agency called Wellcom to create “show-stopping decor” for this 8,000 SF restaurant chain’s location. This restaurant […]
Survey: Walmart Ranked Most Promising Retail Media Network
It pays to be popular. As the retail media space continues to grow, and more retailers launch their own media networks, advertisers are being forced to make tough decisions about how they allocate their budgets. In addition to the heavy-hitters, like Amazon, Target, and Walmart, advertisers are looking at the hundreds, if not thousands, of […]
Sheeva.AI Turns Cars into Truly Mobile Devices
Watch out EZ-Pass, Sheeva.AI is coming for you. EZ-Pass is available in 17 states with approximately 35 million users. Sheeva.AI wants them all and more. Evgeny Klochikhin, CEO of Sheeva.AI, pointed out that the EZ-Pass transponders inside cars require state agencies or businesses to install hardware all along highways to enable a transaction at highway […]
Mastering Threads – 5 Brands with Winning Strategies for the Newest Social Platform
Less than one week after its public debut, Threads has already become the fastest-growing mobile app in history. More than 100 million users signed up for Meta’s new social platform in just the first five days — and now brand marketers are ready to get in on the action. While Threads looks nearly identical to […]
“Podcast Studio Near Me”: A Chat With Brian Howie Who is Bringing New Media to the MULO World
Multi-location (MULO) marketing services storefronts are nothing new. Brands offer printing and swag to small businesses and conference-goers, delivering flyers, brochures, posters, signage, and even tee shirts to consumers and companies. Companies like AlphaGraphics, Minuteman, Signarama, and Staples fulfill those needs. Custom Ink started as an online-only creative and production resource but now has multiple […]
Amazon Leans Into Livestream Shopping to Promote Prime Day Deals
More than a decade after livestream shopping first took off in China, it’s yet to reach critical mass in the U.S. Now, Amazon could finally be changing that. Companies like Shopify, TikTok, YouTube, Facebook, and Amazon have all invested heavily in live selling in recent years. Although Facebook famously bowed out of its investments […]
How MULO (Multi-Location) Brands are Using Threads
The newest social media app, Threads from Meta, has already close to 100 million users after its launch on July 5th. (As of this publishing, the number may even be higher, reflecting the viral spread of the app.) Despite skepticism about its functionality and staying power, big brands have already “threaded up” and are claiming […]
Study: Half of Marketers Don’t Trust Their Own Data
Nearly half of marketers have doubts about the reliability and accuracy of their digital data, despite spending thousands per month on their technology stacks. That’s according to a new study by Forrester and Zeta Global, which found that data challenges increase as more solutions get added to a company’s tech stack. Although 85% of companies […]
Beyond the Billboard: Trends in OOH Advertising
As we drive along the highways and backroads this summer (or wander through Times Square or on the Las Vegas strip or sit in stadiums and concert venues), signage (OOH Advertising) is often hard to miss. Or, if the advertisers are using it properly, it should be impossible to miss! From traditional billboards (which first […]
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